Maskeeper Agasanduku ko Kubika Udupfukamunwa na Maurice Kwok and Steve Yeung

Umushinga Maskeeper Agasanduku ko Kubika Udupfukamunwa wa Maurice Kwok and Steve Yeung ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ibindi Bikoresho.

IcyumaIbindi Bikoresho· 2021

Maskeeper Agasanduku ko Kubika Udupfukamunwa

na Maurice Kwok and Steve Yeung

Umukiriya: Innosphere Ltd

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ibindi Bikoresho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #112413

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Maskeeper Agasanduku ko Kubika Udupfukamunwa

Maskeeper ni agasanduku k'igihe gito ko kubika udupfukamunwa tw'amaso, gapfundikwa mu ipaki ingana n'ikarita y'ubucuruzi. Maskeeper ikorwa mu rupapuro rwa polypropylene rwemewe mu byo kurya, rukatwa kandi rugapfundikwa mu buryo bwihuse kandi buhendutse mu gukora. Agapfukamunwa gashyirwa ku rupapuro rufunguye maze gapfundikirwa imbere, bityo ubuso bw'agapfukamunwa bugakomeza gupfundikiwe kandi bikagabanya ibyago byo kwandura hagati y'ibintu. Gafite ubunini bwa milimetero 91 ku 61 ku 8, kandi giremera gramu 10 gusa, Maskeeper irakwira neza mu mufuka. Iyi migenzo itanga uburyo bwiza kandi busukuye bwo gusimbura gupfundikira udupfukamunwa twakuwe mu maso mu mpapuro cyangwa mu mabahasha igihe cyo kurya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Maskeeper Agasanduku ko Kubika Udupfukamunwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Maskeeper Agasanduku ko Kubika Udupfukamunwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Maskeeper Agasanduku ko Kubika Udupfukamunwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Ibipimo n'Ipaki: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Ibibazo Fatizo: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Ikoranabuhanga ryo Guteza Imbere: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Ikibazo cy'Ishusho: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Ubushakashatsi: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Ibyatumye Habaho: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Igihe cy'Umushinga: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Uburyo bw'Imikorere: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Abagize Itsinda: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Abafotoye: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung