Cafe Tunico Дизайн Бренда — Mateus Matos Montenegro

Работа Cafe Tunico Дизайн Бренда дизайнера Mateus Matos Montenegro является высоко ценимым лауреатом престижной премии 2020 Бронзовая премия A' Design Award в конкурсной категории Дизайн графики, иллюстрации и визуальных коммуникаций.

БронзоваяГрафика· 2020

Cafe Tunico Дизайн Бренда

Автор: Mateus Matos Montenegro

Клиент: Café Tunico

Лауреат премии Бронзовая премия A' Design Award в категории Графика

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Цвета

Дизайн

О дизайне Cafe Tunico Дизайн Бренда

Бренд, воплощающий семейную историю. Кофе, семья, 7 детей и мистер Тунико. Это столпы этой истории, и именно это переводит логотип. Кофейный дизайн незаметно заменяет точку i; неразлучная шляпа-компаньон представляет мистера Тунико; Типография представляет семейные традиции и способ производства кофе вручную. Дизайн печати предназначен для быстрой идентификации бренда при нанесении на различные места и объекты с использованием буквы T, начальной буквы Тунико, его шляпы и 7 зерен вокруг, представляющих 7 детей, которым он передал наследие своих земель и культуры.

Признание

О награде Бронзовая премия A' Design Award

Cafe Tunico Дизайн Бренда — лауреат Бронзовой премии A' Design Award, весьма престижного признания, присуждаемого выдающимся проектам, отличающимся творческим подходом, изобретательностью и сообразительностью. Обладатели Бронзовой премии — это в полной мере искусные и поразительно творческие произведения, свидетельствующие об огромном опыте, воображении и находчивости их авторов. Ожидается, что Cafe Tunico Дизайн Бренда станет высокоценимым, вызывающим восхищение и дорогим сердцу объектом, заметно профессиональным и инновационным. Этот проект, получивший Бронзовую премию A' Design Award, воплощает лучшие практики в искусстве, науке, дизайне и технологиях и превосходен вниманием к деталям. Cafe Tunico Дизайн Бренда прекрасно удовлетворяет потребности, затрагивает желания, очаровывает чувства и пробуждает любопытство.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Gratitude germinated in the heart of the family. Even after Seu Tunico, the patriarch, divided his land among his seven sons, they remained there, their feet planted and engaged in the care of the land that helped raise them. Moreover, it is with all this love and affection that, after 100 years of hard work and experience, they have decided to take the coffee they plant directly to the table of other families, with the brand that translates their story. A coffee made by those who are proud to do what they love. Coffee, family, 7 children and Mr. Tunico Lucas. These are the pillars of this story, and that's what the logo translated into. The coffee design discreetly replaces point i. The inseparable companion hat represents Mr. Tunico. Typography represents the whole family tradition and the artisanal method of coffee production. A seal is a way of identifying the brand quickly and can be applied to various places and objects. In it we use the T, initial letter of Tunico, with his hat, which always accompanies him, and the grains around, representing the 7 children to whom he passed the legacy of his lands and crops.
Размеры и упаковка: The packages are filled with roasted coffee and coffee beans, ranging from 250g, 500g and 1kg each. The business cards have standard measures of 5cm x 9cm closed, with a fold.
An institutional film was created for the brand with placement in social media in FullHD.
Теги: Brand, logotype, coffee, design, packaging, brazil, arabia, handcraft, craft, family made, 100%, 100 years, handmade
Технология производства: For the Cafe Tunico brand project, were used a variety of materials in the applied parts. Packaging with aluminum inner lining and screen printing in CMYK and a golden Pantone. Special business cards for sellers with printed price lists, billboards and banners. Special packaging is being developed for the brand's premium version on kraft paper with silkscreen, vinyl sticker and a special seal on hot wax.
It was created and produced a film for online placement on social media, filmed on the farm and with Mr. Tunico and his wife.
Дизайнерская задача: The roots of the family were built through the coffee. As a child, Mr. Tunico dealt with the planting. Time passed, the family growing, and the coffee was still there, firm and strong. It is more than a seed, it is the translation of all this union. And now, the coffee will not only be produced there, it will be packed and will come to the table of other families.
So bringing all these references was our biggest challenge.
Исследование: A market research was done to diagnose the most common and generic design styles so that the brand could differentiate itself in a strong and coherent way.
Вдохновение: The inspiration for this project came from family history and its intrinsic relationship with coffee. Mr. Tunico's grandparents planted the seed that gave rise to the love of coffee. Generations of their families are fruits of this passion. It was with all this love and affection that, after 100 years of hard work and experience, decided to bring the family coffee to all Brazilians. A coffee made by those who are proud to do what they love. 100 years of family, 100% artisan coffee.
Продолжительность проекта: February 2018 to may 2019
Рабочий процесс: The brand have a design that brings tradition of the family in its core, but imposes itself as a modern and current brand, Because of it, it attracts the target audience, as well as establishing itself as a brand of quality and strong in the acting market, with fantastic results in a very short time.
Авторы изображений: Image credits to Mateus Matos Montenegro and Avalanche Vitória.
Video credits to Mateus Matos Montenegro and Avalanche Vitória.