Vicutu Concept Флагманский магазин — Antistatics Architecture

Работа Vicutu Concept Флагманский магазин дизайнера Antistatics Architecture является высоко ценимым лауреатом престижной премии 2023 Серебряная премия A' Design Award в конкурсной категории Архитектура, строительство и проектирование конструкций.

СеребрянаяАрхитектура· 2023

Vicutu Concept Флагманский магазин

Автор: Antistatics Architecture

Клиент: Vicutu

Лауреат премии Серебряная премия A' Design Award в категории Архитектура

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Цвета

Дизайн

О дизайне Vicutu Concept Флагманский магазин

Vicutu Concept — флагманский магазин модного бренда, построенный в районе Дасин в Пекине. Магазин занимает два этажа общей площадью 1680 квадратных метров. Фасад выполнен в виде масштабной трёхмерной плетёной алюминиевой системы, созданной путём гибки и деформации алюминиевых листов в формы двойной кривизны. Плетёная форма отсылает к переплетению нитей ткани и портновскому крою одежды. Внутри фактурные цементные стены, витрины и скрытые источники света формируют непрерывное скульптурное пространство. Диагональная сетчатая структура ритмично повторяется на полах, стенах и подиумах.

Признание

О награде Серебряная премия A' Design Award

Vicutu Concept Флагманский магазин — лауреат Серебряной премии A' Design Award, чрезвычайно престижного признания, присуждаемого великолепным, впечатляющим проектам высочайшего уровня. Обладатели Серебряной премии — это в высшей степени блестящие и чрезвычайно творческие работы, демонстрирующие выдающийся опыт, талант и проницательность их авторов. Ожидается, что Vicutu Concept Флагманский магазин станет чудесной, образцовой работой, заметно профессиональной и глубоко инновационной. Этот проект, получивший Серебряную премию A' Design Award, — весьма примечательное, вызывающее восхищение изобретение, которое приносит пользу и раздвигает границы искусства, науки, дизайна и технологий. Vicutu Concept Флагманский магазин — творение, которому многие завидуют, оно пробуждает желания, дарит положительные чувства и вызывает изумление и восторг.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: The Concept Store for the VICUTU Fashion Brand, architecturalizes and spatializes the core elements of the brand through the exploration, manipulation, and reinvention. The clothing attributes of the fashion industry are reinterpreted through futuristic vision and exquisite architectural language, providing customers with a unique experience while remaining true to the expression of the fabric, tailoring and quality of the fashion. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Размеры и упаковка: Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Теги: digital fabrication, diagrid, fashion, growth, futuristic, innovation, weaving, experience
Технология производства: For the first time in the architectural industry, a large-scale three-dimensional aluminum woven system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Textured artistic cement wall reflects a classic, low-key, and sculptural environment. All walls and display counters "grow" from the ground and the ceiling, at the meantime the effect of continuity and growth is enhanced through hidden light sources.
Дизайнерская задача: The challenge of the work is utilizing the different construction tectonics in one project from exterior to interior. Also, how to apply a continuous curvilinear geometry into a large space, though scale changes, from façade panels to the interior wall and ceiling, to the display podium, considering both traditional way of construction through standard arches and lines, and inserting customized panels from digital fabrication.
Исследование: The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible bending to form an ecological diagrid system from the weaving natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.

Within the interior of the concept store, the whole space language simulates the mountains, waterfalls, deserts, and celestial phenomena in the nature, creating an immersive place of endless rebirth and nirvana, reflecting the perseverance of mankind. Textured artistic cement wall reflects a classic, low-key, and sculptural environment.
Вдохновение: The fabric develops from a weave, the intertwining of threads into a larger garment, within the façade this language is carried out at a massive architectural scale, presenting visitors with a novel added skin to the building. Similar to the nature of tailoring flat fabrics into three dimensional garments, the construction of the façade comes from an innovative fabrication process of bending and flexing aluminum sheets into doubly curved geometries.
Продолжительность проекта: Within three years of design and construction (2020-2022), the brand new VICUTU concept store is appeared at the promenade street front of Shangde Center in Daxing District, Beijing. It is divided into upper and lower floors, with a total building area of 1680 square meters, including three brands Gornia, Vicutu Blue Label and Vicutu Red Label. The design concept is extracted from the "V" shape of the VICUTU brand and integrated into the flexible weaving to form an ecological diagrid system from the stitching natural of the fashion fabric. The continuous language exhibits throughout the architectural facade to the interior special language and details.
Рабочий процесс: Throughout the store, the intertwined diagrid language creates a unity through its varied expression and implementation as detail. Embedded as relief within pedestals, as graphic within floor patterns and as a three-dimensional lattice in the interior façade, this geometry adds an additional layer of reference to the woven nature of fashion, both literally as a means of producing fabric, but additionally as an expression of the client, as a leader in the industry, who has become interwoven position within the artistic development of Chinese fashion.
The project serves as a deep and multifaceted showpiece for the client to exhibit not only the latest designs of the brand, but also as a means of illustrating the potentials for innovation within unique collaborations with other industries like architecture. The space creates deeply experiential engagement with the visitor through the fine attention to detail across the scale of the project. Promoting the physical experience of space and fashion, the space offers a retreat from the digital world.
Патенты: Copyrights belong to AntiStatics Architecture, 2023.
Участники команды: Architect’ Firm: AntiStatics Architecture
Lead Architects: Mo Zheng, Martin Miller
Project Architect: Christopher Beckett
Team: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang
Client：VICUTU (Beijing Gelei Fashion Technology Co., Ltd)
Main Contractor: Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd.
GRG Fabricator: E-grow Shanghai
Авторы изображений: Photo credits: UK Studio, AntiStatics
Video Credits: AntiStatics