Before the Midnight Hour Иллюстрации Мебели — Martin Reznik

Работа Before the Midnight Hour Иллюстрации Мебели дизайнера Martin Reznik является высоко ценимым лауреатом престижной премии 2022 Золотая премия A' Design Award в конкурсной категории Дизайн графики, иллюстрации и визуальных коммуникаций.

ЗолотаяГрафика· 2022

Before the Midnight Hour Иллюстрации Мебели

Автор: Martin Reznik

Клиент: Martin Reznik Illustration

Лауреат премии Золотая премия A' Design Award в категории Графика

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Цвета

Дизайн

О дизайне Before the Midnight Hour Иллюстрации Мебели

Серия черно-белых иллюстраций, сделанных по заказу Марка Крузина и показывающих его самые выдающиеся проекты мебели для Knoll и Desalto. Вдохновленный комиксами и нуарным кино, проект ломает условности иллюстрирования мебели, привнося в сцены повествование, используя преувеличенную перспективу и мрачную нуарную эстетику. Отсутствие человеческого присутствия и разбросанные предметы добавляют истории элемент таинственности и напряжения, а главный герой раскрывается в неожиданном финале. Все изображения были нарисованы в цифровом виде в Adobe Photoshop с помощью планшета Wacom Cintiq.

Признание

О награде Золотая премия A' Design Award

Before the Midnight Hour Иллюстрации Мебели — лауреат Золотой премии A' Design Award, неимоверно престижного признания, присуждаемого первоклассным, восхитительным и выдающимся проектам. Обладатели Золотой премии — это чрезвычайно инновационные, провидческие и ослепительно блестящие творения, отражающие гений, мудрость и мастерство их авторов. Ожидается, что Before the Midnight Hour Иллюстрации Мебели станет высоко превозносимым, задающим тренды и монументальным изобретением, обеспечивающим беспрецедентную ценность. Этот проект, получивший Золотую премию A' Design Award, — впечатляющая, уважаемая работа, которая приносит большую пользу и раздвигает границы искусства, науки, дизайна и технологий. Before the Midnight Hour Иллюстрации Мебели вызывает сильное чувство желания, пробуждает страсть, побуждает к творчеству и завораживает нас.

За кулисами дизайна

Пресс-кит

Авторы, участники команды и технические детали, предоставленные дизайнером.

Уникальные свойства: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Размеры и упаковка: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Теги: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Технология производства: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Дизайнерская задача: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Исследование: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Вдохновение: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Продолжительность проекта: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Рабочий процесс: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Авторы изображений: All illustrations: Martin Reznik, 2021