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Ten Postere de Kalyani Kamat Bambolkar and Ling Lee

Lucrarea Ten Postere de Kalyani Kamat Bambolkar and Ling Lee este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Argint în Categoria de Competiție Design Grafic.


ArgintGrafică· 2020

Ten Postere

de Kalyani Kamat Bambolkar and Ling Lee

Client: Kingston University, Kingston School of Art

Câștigător al premiului A' Design Award de Argint în Categoria Grafică

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Designul

Despre Ten Postere

Designul este o campanie pentru evenimentul de prezentare de modă al Universității Kingston. Fotografia pentru această campanie se realizează prin crearea 'X' marchează pe corpul unui model, ceea ce indică simbolismul hainelor pe corpul cuiva. 'X' indică, de asemenea, a zecea aniversare a școlii de modă a universității din Kingston. E-vite a fost trimis tuturor invitaților, iar postere și broșuri au fost expuse în Muzeul de Design din Londra.

Recunoașterea

Despre A' Design Award de Argint

Ten Postere a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Ten Postere să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Ten Postere este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

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Dosar de Presă

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Proprietăți Unice
Kingston University completed 10 years of its MA fashion course, so they decided to showcase their student's finest works at The Design Museum, London. The brief was to design posters without showing the actual student’s work and typical fashion elements. The posters were designed by showing marks of clothes on one’s body in the shape of ‘X. These posters were displayed all around the event and further used in other design elements, such as E-invites, brochures, stage slideshow etc.
Dimensiuni și Ambalare
Brochures were printed out in 297 x 420 mm and folded into half.
Posters were printed out in 841 x 1189mm.
Etichete
poster, design, fashion, visual communication, fashion show, art, brochure, E-invite
Tehnologie de Producție
The posters were a culmination of both photography and graphic design. After the photoshoot, the raw images were enhanced in Adobe Photoshop and designed filling in the details about the event date, time and venue.
The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.The photos were also used for E-invites and brochures. The E-invites were sent out a week before the event so that the guests could RSVP. The brochures had details and schedule of the event and contact information about each of the fashion students that participated.
Provocare de Design
The marks were created with the help of ribbons, clothes and rope. But, the marks were quickly fading away and not visible in the shots. The struggle was to make the shots quick and clear.
Cercetare
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The brief was to design posters without showing the actual student’s work and typical fashion elements. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. Initial concepts consisted of graphics created around ‘X’. However, this was not approved by the fashion department’s leadership, as according to them, the graphical posters did not reflect fashion. Interestingly they did like the concept of using ‘X’ as a part of branding. After having experimented with few concepts, a thought came about representing fashion as people instead of clothes. To accomplish this, an idea of showing marks left on one's body in the form of ‘X' by these designer clothes was finalised. A photo shoot was done and marks were created with the help of ribbons, clothes and rope. The photos were then integrated into posters, brochures and E-invites.
Inspirație
A fashion event was hosted by Kingston University in the month of October to celebrate the tenth anniversary of their MA Fashion course. 10 fashion students were selected to showcase their works. The repetition of ’10’ initiated the concept of using ‘X’ as an identity for this event. The brief was to design posters without showing the actual student’s work and typical fashion elements. This led to an idea of showing marks left by these designer clothes on one’s body in the shape of ‘X’ to symbolize this event.
Durata Proiectului
The project started at the end of September 2017 and finished in October 2017 in London, UK.
Flux Operațional
The posters were designed for the audience to get excited about the fashion show. As the images on the posters did not reveal the work of the students in any way, it created curiosity about the event.
Brevete
The posters and images are owned by Kingston University.
Membrii Echipei
Designer: Kalyani Kamat Bambolkar
Designer: Ling Lee
Credite Imagini
All Photo credits: Kalyani Kamat Bambolkar

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