Yan Natural Juice Ambalajul Sticlei de Backbone Branding

Lucrarea Yan Natural Juice Ambalajul Sticlei de Backbone Branding este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Platină în Categoria de Competiție Design de Ambalaje.

PlatinăAmbalaje· 2020

Yan Natural Juice Ambalajul Sticlei

de Backbone Branding

Client: Backbone Branding

Câștigător al premiului A' Design Award de Platină în Categoria Ambalaje

201,010

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Culori

Designul

Despre Yan Natural Juice Ambalajul Sticlei

Designul sticlei a fost inspirat de natură și de principiile biomimetismului, în special de forma unui măr mușcat. Aceasta a fost menită să arate calitatea organică a produsului din interior. Această anatomie are ca rezultat forme complementare care, atunci când sunt așezate una lângă alta pe rafturi sau în timpul transportului, permit maximizarea economisirii spațiului. Numele mărcii este înscris pe etichetă cu caligrafie stilizată. Această caligrafie evocă culoarea și aspectul ierbii subțiri ca un semn din cap către Natură.

Recunoașterea

Despre A' Design Award de Platină

Yan Natural Juice Ambalajul Sticlei a câștigat A' Design Award de Platină, o recunoaștere extrem de prestigioasă acordată designurilor cu adevărat excepționale, elegante și magnifice. Câștigătorii Platinei sunt minuni ale creației, mărturii ale limitelor creativității intelectuale, și demonstrează profesionalismul de neegalat și geniul designerilor lor. Se așteaptă ca aceste designuri să fie cele mai renumite lucrări, care definesc estetica unei epoci, contribuie la bunăstarea societății și împing limitele artei, științei, designului și tehnologiei. Yan Natural Juice Ambalajul Sticlei prezintă un nivel transcendent de excelență și face, fără îndoială, lumea un loc mai bun prin caracteristicile sale avantajoase și valoroase. Yan Natural Juice Ambalajul Sticlei este o lucrare câștigătoare a A' Design Award de Platină care trezește dorințe, inspiră, entuziasmează, încântă și stârnește o mare bucurie.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensiuni și Ambalare: Width 70mm x Depth 85mm x Height 265 mm
Etichete: natural juice, packaging design, biomimicry, organic,
Tehnologie de Producție: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Provocare de Design: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Cercetare: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspirație: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Durata Proiectului: January to May 2017 in Yerevan Armenia
Flux Operațional: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Membrii Echipei: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Credite Imagini: All photo credits to Backbone Branding