ACP Alpha Container Pictures Identitate Corporativă de Julia Hell

Lucrarea ACP Alpha Container Pictures Identitate Corporativă de Julia Hell este un câștigător de mare prestigiu al premiului 2017 A' Design Award de Argint în Categoria de Competiție Design Grafic.

ArgintGrafică· 2017

ACP Alpha Container Pictures Identitate Corporativă

de Julia Hell

Client: Alpha Container Pictures

Câștigător al premiului A' Design Award de Argint în Categoria Grafică

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Culori

Designul

Despre ACP Alpha Container Pictures Identitate Corporativă

Book Text: ACP Alpha Container Pictures este o identitate corporativă creată pentru o companie de producție cinematografică cu sediul în Berlin. Logo-ul combină forma scurtă ACP cu numele complet al companiei. Sunt folosite două fonturi tipografice: un font de tip stencil, similar celui aplicat pe containerele de marfă, și un font tehnic monospațiat, asemănător literelor de mașină de scris. Logo-ul introduce, de asemenea, schema de culori care apare pe documentele de afaceri tipărite și pe site-ul web. Antetul măsoară 210 pe 297 de milimetri, iar cartea de vizită 55 pe 85 de milimetri. Site-ul web responsive se deschide cu conținut video pe tot ecranul.

Recunoașterea

Despre A' Design Award de Argint

ACP Alpha Container Pictures Identitate Corporativă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca ACP Alpha Container Pictures Identitate Corporativă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. ACP Alpha Container Pictures Identitate Corporativă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Dimensiuni și Ambalare: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Etichete: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Tehnologie de Producție: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Provocare de Design: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Cercetare: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspirație: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Durata Proiectului: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Flux Operațional: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Brevete: None
Membrii Echipei: Full-Stack Web Development: Jannis Hell