Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara de Prompong Hakk

Lucrarea Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara de Prompong Hakk este un câștigător de mare prestigiu al premiului 2016 A' Design Award de Fier în Categoria de Competiție Design de Ambalaje.

FierAmbalaje· 2016

Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara

de Prompong Hakk

Client: Twin Lotus

Câștigător al premiului A' Design Award de Fier în Categoria Ambalaje

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Designul

Despre Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara

Inițial, proiectul a început cu un design obișnuit de ambalaj din plastic cu ață dentară, când echipa și-a dat seama cât de multe deșeuri crea acest segment și a început să-și regândească abordarea. Ideea a fost de a crea un ambalaj ecologic care ar putea fi reutilizat prin reumplerea filamentului. Cu toate acestea, acest lucru avea sens doar dacă oamenii erau capabili și dispuși să păstreze cutia pentru o perioadă mai lungă de timp. Scopul a fost de a proiecta o experiență asemănătoare Zippo, un design care să funcționeze bine, să arate grozav și să poată merge peste tot, transformând o idee ecologică într-un accesoriu iubit.

Recunoașterea

Despre A' Design Award de Fier

Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara a câștigat A' Design Award de Fier, o recunoaștere prestigioasă acordată designurilor bune care îndeplinesc cerințele profesionale și industriale așteptate de la creații bine concepute. Câștigătorii Fierului demonstrează mare pricepere, înaltă specializare, înțelegere de specialitate și capacitate creativă din partea creatorilor lor. Se așteaptă ca Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara să fie o creație foarte apreciată, admirată și prețuită, practică și inovatoare. Acest design câștigător al A' Design Award de Fier integrează cele mai bune practici din industrie și are caracteristici tehnice competente îmbinate cu know-how și talent. Pentru acuratețea sa, Twin Lotus Herbaliste Eco-friendly Pack Ambalajul Cu Ata Dentara merită respect și este conceput pentru a aduce îmbunătățiri ale calității vieții care ajută la facerea lumii un loc mai bun.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensiuni și Ambalare: Width 59,6mm x Length 46,6mm x Height 22mm
Etichete: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Tehnologie de Producție: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Provocare de Design: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Cercetare: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspirație: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Durata Proiectului: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Flux Operațional: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Membrii Echipei: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon