Centrestage 2023 Eveniment Comercial de Modă de Rachel Tsang

Lucrarea Centrestage 2023 Eveniment Comercial de Modă de Rachel Tsang este un câștigător de mare prestigiu al premiului 2024 A' Design Award de Argint în Categoria de Competiție Design de Evenimente.

ArgintEveniment· 2024

Centrestage 2023 Eveniment Comercial de Modă

de Rachel Tsang

Client: Hong Kong Trade Development Council

Câștigător al premiului A' Design Award de Argint în Categoria Eveniment

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Designul

Despre Centrestage 2023 Eveniment Comercial de Modă

Centrestage este un eveniment comercial de modă desfășurat la Centrul de Convenții și Expoziții din Hong Kong. Evenimentul de patru zile acoperă 11.000 de metri pătrați și este împărțit în patru zone bazate pe bunăstarea fizică, socială, ecologică și spirituală. Sala de expoziții de 7.200 de metri pătrați găzduiește standuri pentru expozanți, o mini paradă și o zonă de prezentări de modă. O scenă principală circulară este încadrată de un perete video de 180 de grade, lat de 47 de metri, și oferă locuri pentru mai mult de 600 de invitați. O cortină din șiruri LED pe două etaje și instalații florale cinetice adaugă mișcare spațiului evenimentului.

Recunoașterea

Despre A' Design Award de Argint

Centrestage 2023 Eveniment Comercial de Modă a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Centrestage 2023 Eveniment Comercial de Modă să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Centrestage 2023 Eveniment Comercial de Modă este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: Hong Kong Trade Development Council presents the 8th edition of Centrestage, Asias premier fashion event this year. The combination of exquisite venue designs, carefully curated decor, and innovative technology draws 7,700 worldwide buyers, who visit and make purchases. This is a sophisticated platform for fashion designers, allowing them to share their unique vision, promote design trends, and launch fashion brands.
Dimensiuni și Ambalare: The Centrestage at Hong Kong Convention and Exhibition Center redefines creativity and immersive fashion experiences. Spanning over 11,000 sqm, the fairground is divided into four distinct zones: Environment Wellness, Spiritual Wellness, Social Wellness, and Physical Wellness, to promote fashion from all regions. The groundbreaking design of a 2 story LED string curtain display allows an interactive and dynamic experience for visitors. The round stage layout features a 180 degree, 47m wide video wall, together with an uplifted audio and lighting system, offering an unparalleled immersive show experience for over 600 guests.
Etichete: CENTRESTAGE, Hong Kong Fashion Event, HKTDC, Exhibition Design, Asia’s Fashion Spotlight, FASHIONALLY, CreateHK, Elite, YDC
Tehnologie de Producție: Centrestage offered an immersive fashion show experience with mega sized LED video wall showing AI generated videos to enhance the visual experience. It also served as a stunning backdrop to support multiple fashion shows during the event. In addition, the dynamic and visually striking display, including an oversized LED string curtain wall, kinetic floral decorations, and interactive fashion walls, captivated audiences, generated social media buzz, and delivered memorable events.
Provocare de Design: Planning and integrating the AI elements into a physical fair present a set of unique challenges. Our team need more time and new skillset to manage technical integration, quality assurance, real-time adaptability, and maintaining artistic integrity. We also need to ensure in sync with the exhibition theme Radiant Wellness, objective and functional needs for all exhibitors and fashion show designers. Addressing these challenges requires a multidisciplinary approach, involving collaboration between AI experts, video production specialists, artists, technical teams as well as event contractors to overcome these challenges and harness the potential of AI visuals for captivating show experiences.
Cercetare: The research abstract is focusing on the four dimensions of wellness, namely Physical, Social, Environmental, and Spiritual. We seek for the relevant elements for each dimension and interplay in achieving a well-balanced lifestyle and sustainability. This year we utilize the AI technology to inspire and contribute to the design, curation, and presentation of this event. Based on the concept of Radiant Wellness, we integrate the AI generated models together with designers collection and bring newness to our audience. The use of AI also transforms traditional fashion shows with a more vibrance LED and visuals effect to enhance creativity and spectacle.
Inspirație: It is time to rebound after the covid pandemic. We would like to build a culture of well-being and re-develop our body, mind, and spirit. The design of Radiant Wellness is a concept with four dimensions of wellness, including Physical, Social, Environmental, and Spiritual. The overhead kinetic floral display, together with the three distinct color lily pad photo booths promotes a refreshing, healthy, and sustainable experience. Additionally, the 2 story LED string curtain integrated with the AI-generated models wall becomes a vibrant platform to showcase the designers collections.
Durata Proiectului: Centrestage, a 4 day fashion event held from 6th to 9th September 2023, was organized by the Hong Kong Trade Development Council (HKTDC) at the Hong Kong Convention and Exhibition Centre (HKCEC). The creative team spent a total of 5 months, from the initial briefing to the onsite completion, ensuring an exceptional execution of the event.
Flux Operațional: Centrestage is divided into two main parts: The Exhibition Hall and the Main Stage for Fashion Show Performance. The 7,200 sqm Exhibition Hall includes strategically designed booths, a mini parade, and a fashion presentation area to accommodate multiple exhibitors and provide a comfortable browsing experience for attendees. Meanwhile, the unusual circular main stage layout with a mega LED screen enhances visibility and allows dynamic movement for the models. It offers an intimate experience for audiences and enhanced interaction.
Membrii Echipei: HKTDC Creative Department
Credite Imagini: Hong Kong Trade Development Council