Career Science Aplicație de Învățare de Centrick

Lucrarea Career Science Aplicație de Învățare de Centrick este un câștigător de mare prestigiu al premiului 2022 A' Design Award de Bronz în Categoria de Competiție Mobile.

BronzMobile· 2022

Career Science Aplicație de Învățare

de Centrick

Client: Centrick Marketing Solutions LLP

Câștigător al premiului A' Design Award de Bronz în Categoria Mobile

15,864

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #139463

Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre Career Science Aplicație de Învățare

Career Science este o aplicație mobilă de învățare destinată studenților și profesioniștilor la început de carieră. Interfața se bazează pe aplicații familiare din viața de zi cu zi, astfel încât navigarea este intuitivă. Meniul cursurilor este organizat asemenea unei liste de redare muzicale, iar analizele complexe sunt explicate prin grafice simple. Progresul în carieră este prezentat sub forma unei hărți care se ramifică în noi oportunități. Clasamentele urmează formate de joc, iar oportunitățile sunt prezentate sub formă de carduri de colecție. Ecranele folosesc un raport de 16x9 și se adaptează la diferite dispozitive. Scopul este de a face învățarea despre carieră clară și distractivă.

Recunoașterea

Despre A' Design Award de Bronz

Career Science Aplicație de Învățare a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Career Science Aplicație de Învățare să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Career Science Aplicație de Învățare satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The journey of life is a composition of unique things. Hence, each section on the platform, inspired by life, was created to be unique. The course menu was designed like a music playlist. Complex analyses were simplified with graphics inspired by sci-fi movies. Career progress emulated growth in the natural order of life. Leaderboards were inspired by video games. Opportunities were showcased like collectible trading cards. The platform was simplified to make learning intuitive yet playful.
Dimensiuni și Ambalare: Learning platforms are used predominantly by students and entry level professionals, especially on the go. Hence we designed it mobile first. With design responsive fundamentals at the crux of this intuitive interface, we bootstrapped the platform to facilitate a user experience that seamlessly translates across devices. The platform screens were created in the 16x9 aspect ratio, rendering horizontally and vertically without compromising on the experience.
Etichete: User interface, interactive interface, learning platform, learning application, UI, UX, human centred design, design thinking
Tehnologie de Producție: Using design thinking methodologies, we designed this learning platform by first talking to people. The research was conducted remotely, spanning occupations and geography. Customised software was then used to analyse and match user patterns to predict social behaviour. Heat map screen testing was applied to identify and solve for blockages and drop outs across the user journey. Low fidelity wireframes were created and tested before designing and prototyping the platform on Figma.
Provocare de Design: To create a platform like no other, social media behaviour, professional networking, learning and career guidance, all had to be integrated into one seamless platform. As every individual’s career path is as unique as the person himself, it was imperative to encapsulate the individual journey. This required talking to over 1000 people from different walks of life, backgrounds, each with unique aspirations and analyse their behaviour to simply take the rocket science out of career growth.
Cercetare: When designing the platform, we integrated the fundamentals of design thinking into the process. We talked to over a 1000 people to understand what makes them tick and factored in their current interests to design an involved user interface, adding a human touch to AI learning. We structured the navigation based on the apps they love, covet and most frequently use. The visitors would then need to rely on muscle memory to explore the platform while their minds remained focused on their goals.
Inspirație: For a learning platform that simplifies life’s toughest decisions, the journey of life formed the inspiration. From social conversations, gaming, shopping to dating, movies and music, the platform was designed keeping the audience interests at the core while celebrating their uniqueness to create an experience that reflects the world we live in. When they log on, the newness coupled with a sense of familiarity, makes them feel like the platform was designed specially to make them succeed.
Durata Proiectului: May 2021 to August 2021, Mumbai, India
Flux Operațional: When done right, platforms designed with a human-centred approach, look simple. Because at the core, they connect with people. Edvanza was therefore built to make learning look and feel like a lot of fun. The gap analysis, that solves for perceived gaps, was designed inspired by shopping apps, subliminally urging the user to act and do more. The course menu was designed to be as playful as a music playlist. The career map imitates growth in nature, branching into opportunities as the user grows.
Membrii Echipei: Roy Menezes
Yash Chauhan
Ranjeet Bubber
Zara Daruwalla
Saurabh Choudhary
Malavika Shah
Anamta Shaikh