Tianmu Yunwu Tea Ambalaj pentru Ceai de Huiqiong Yang

Lucrarea Tianmu Yunwu Tea Ambalaj pentru Ceai de Huiqiong Yang este un câștigător de mare prestigiu al premiului 2022 A' Design Award de Argint în Categoria de Competiție Design de Ambalaje.

ArgintAmbalaje· 2022

Tianmu Yunwu Tea Ambalaj pentru Ceai

de Huiqiong Yang

Client: Xinchang County Government

Câștigător al premiului A' Design Award de Argint în Categoria Ambalaje

27,495

Câștigător Verificat al Premiului

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Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre Tianmu Yunwu Tea Ambalaj pentru Ceai

Ceaiul Tianmu Yunwu este o cutie cadou concepută pentru ambalarea ceaiului vândut ca suvenir de călătorie în Xinchang. Cutia exterioară ia forma unui munte și folosește o structură glisantă cu două straturi. Când cutia este deschisă, borcanul interior se ridică, creând o scenă cu munți, pământ și nori pentru expunere. Elementul vizual principal se bazează pe cultura locală a Banchetului Reginei-Mamă și combină elemente tradiționale cu un stil modern. Cutia cadou măsoară 300 pe 200 pe 180 milimetri, iar borcanul măsoară 90 pe 90 pe 90 milimetri.

Recunoașterea

Despre A' Design Award de Argint

Tianmu Yunwu Tea Ambalaj pentru Ceai a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca Tianmu Yunwu Tea Ambalaj pentru Ceai să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. Tianmu Yunwu Tea Ambalaj pentru Ceai este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Dimensiuni și Ambalare: Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm
Etichete: packaging, vision, creativity, structure, oriental aesthetics
Tehnologie de Producție: The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Provocare de Design: The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Cercetare: Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Inspirație: Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Durata Proiectului: The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Flux Operațional: The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Membrii Echipei: Huiqiong Yang
Xu Liu
Jin Gao.
Credite Imagini: Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.