Lucrarea 87MM Brand Story Design de carte de Sunghoon Kim este un câștigător de mare prestigiu al premiului 2022 A' Design Award de Argint în Categoria de Competiție Tipăritură.

ArgintTipăritură· 2022

87MM Brand Story Design de carte

de Sunghoon Kim

Client: 87mm

Câștigător al premiului A' Design Award de Argint în Categoria Tipăritură

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Designul

Despre 87MM Brand Story Design de carte

87MM este o marcă de modă reprezentativă din Coreea care creează cultură cotidiană prin simț și spirit. De la lansarea sa în 2011, a fost concepută pentru a relata povestea ultimului deceniu publicului care iubește 87MM prin Moment by Moment, We Say No Concept But Good Sense, o marcă cu 10 ani de istorie. Aceasta va servi la comunicarea mai strânsă cu tânărul public coreean care apreciază 87MM și este entuziasmat de aceasta, prin povestea celor doi fondatori, precum și prin povestea mărcii 87MM.

Recunoașterea

Despre A' Design Award de Argint

87MM Brand Story Design de carte a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca 87MM Brand Story Design de carte să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. 87MM Brand Story Design de carte este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensiuni și Ambalare: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etichete: 87MM, brand book, book, design, editorial, graphic, typography
Tehnologie de Producție: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Provocare de Design: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Cercetare: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspirație: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Durata Proiectului: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Flux Operațional: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Membrii Echipei: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Credite Imagini: 87MM