The Kala Foundation Aprecierea Artei de Palak Bhatt

Lucrarea The Kala Foundation Aprecierea Artei de Palak Bhatt este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Argint în Categoria de Competiție Design Grafic.

ArgintGrafică· 2021

The Kala Foundation Aprecierea Artei

de Palak Bhatt

Client: Palak Bhatt

Câștigător al premiului A' Design Award de Argint în Categoria Grafică

46,041

Câștigător Verificat al Premiului

Verificați Statutul Premiului pentru #121811

Vizualizați la A' Design Award Comunicat de Presă Insigna Premiului

Culori

Designul

Despre The Kala Foundation Aprecierea Artei

A existat de multă vreme o piață globală pentru picturile indiene, dar interesul pentru arta indiană a rămas în urmă în SUA. Pentru a aduce conștientizarea diferitelor stiluri de picturi populare indiene, Fundația Kala este înființată ca o nouă platformă pentru a prezenta picturile și a le face mai accesibile pieței internaționale. Fundația constă dintr-un site web, o aplicație mobilă, o expoziție cu cărți editoriale și produse care ajută la reducerea decalajului și conectarea acestor tablouri la un public mai larg.

Recunoașterea

Despre A' Design Award de Argint

The Kala Foundation Aprecierea Artei a câștigat A' Design Award de Argint, o recunoaștere extraordinar de prestigioasă acordată designurilor de top, superbe și impresionante. Câștigătorii Argintului sunt lucrări extraordinar de strălucite și extrem de creative, care ilustrează expertiza, talentul și perspicacitatea remarcabile ale designerilor lor. Se așteaptă ca The Kala Foundation Aprecierea Artei să fie o lucrare minunată, de referință, remarcabil de profesionistă și profund inovatoare. Acest design câștigător al A' Design Award de Argint este o invenție foarte notabilă și admirată, care aduce beneficii și împinge limitele artei, științei, designului și tehnologiei. The Kala Foundation Aprecierea Artei este o creație extrem de invidiată, care trezește dorințe, aduce sentimente pozitive și stârnește uimire și mirare.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: The Kala Foundation aims to establish a new platform to showcase the beautiful Indian Folk Paintings and make them more accessible to an international market. The foundation focuses on three distinct forms of Indian Folk Paintings: Madhubani painting from the state Bihar, Gond painting from the state Madhya Pradesh, and Warli painting from the state of Maharashtra in India.
Dimensiuni și Ambalare: An abstract design style is applied to the logo. One arrow is aligned and rotated to show the brand name and signify its purpose of making the paintings accessible in different parts of the world. The outer square frame in the logo represents the frame of the painting. Tarzana font is used throughout the designs to create a slightly unfamiliar design to provide new interest. Each style of painting is interpreted through its assigned color. Catalog books are designed in a square shape to keep the brand design consistency.
Etichete: Art Appreciation, Indian Folk Paintings, Graphic Design, Art Exhibit, Exhibition Design, Editorial Design, App Design, Web Design, Branding, Madhubani Paintings, Gond Paintings, Warli Paintings
Tehnologie de Producție: Softwares used for this project are Sketch for designing, InVision for prototypes, and Adobe Creative Cloud for editing and mocks.
Provocare de Design: One of the challenges that I faced during this project was connecting the Indian Folk artist to the US market. The language was the main barrier for the artist. Through The Kala Foundation, the artists are given exposure by removing the language barrier and support by uplifting their livelihood.
Cercetare: The goal was to find new connections and then begin exploring the relevance, conceptually and visually. The process started by identifying camps that impact the topic. Finding connections helped me focus on the world around us and how it is interconnected. I set out to discuss the problem with others by creating and hosting a meeting with people from the target audience. For in-depth research, I went to India and met few artists, got to know their process and views on reviving their paintings to the international market.
Inspirație: India is known for its rich, colorful, and cultural vibrancy portrayed through different art mediums. Every region in India has its unique style of paintings. I hail from the western part of India and have grown up looking at various Indian art forms. There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. After moving to San Francisco, I noticed the lack of awareness of Indian Folk Paintings and would strongly like to promote them.
Durata Proiectului: A year-long project started in December 2016 in San Francisco, with a month research trip to India and finished in December 2017.
Flux Operațional: Art enthusiasts can use the App to find paintings or order an existing Indian folk painting with a customization feature. The Kala Foundation website bridge the gap between the artist and art enthusiasts by introducing Indian folk paintings with the process and techniques. An in-person exhibit brings the essence and emotion before the people to admire and understand it.
Brevete: Copyrights belong to Palak Bhatt, 2021.
Credite Imagini: Image 1:
1. Warli painting by artist Sadashiv Soma Mashe
2. Warli painting by artist Sunita Sadashiv Mashe
3. Warli painting by artist Naresh S. Bhoye
Image 2:
1. Warli painting by artist Dhaku V. Kadu
2. Warli painting by artist Dilip Rama Bahotha
3. Warli painting by artist Dhaku V. Kadu
Image 3:
1. Warli painting by artist Balu Mashe
2. Warli painting by artist Sadashiv Soma Mashe
3. Warli painting by artist Jivya Soma Mashe
Image 5:
1. Madhubani painting by artist Bharti Dayal
2. Madhubani painting by artist Devendra Kumar Jha
3. Madhubani painting by artist Bharti Dayal
4. Madhubani painting by artist Devendra Kumar Jha
5. Madhubani painting by artist Bharti Dayal
6. Madhubani painting by artist Bharti Dayal