Lucrarea Future Tribes Design de Spațiu pentru Eveniment de Hong Kong Trade Development Council este un câștigător de mare prestigiu al premiului 2021 A' Design Award de Bronz în Categoria de Competiție Design de Evenimente.
BronzEveniment· 2021
Future Tribes Design de Spațiu pentru Eveniment
de Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
Câștigător al premiului A' Design Award de Bronz în Categoria Eveniment
Câștigător Verificat al Premiului
Verificați Statutul Premiului pentru #106405Designul
Despre Future Tribes Design de Spațiu pentru Eveniment
Future Tribes este un design de spațiu pentru eveniment creat pentru Centrestage, un salon de modă de patru zile desfășurat în Hong Kong, care a prezentat 240 de branduri într-un spațiu de 9000 de metri pătrați. Designul acoperă zona de intrare, o zonă centrală de expunere și o pistă de prezentare. Limbajul vizual combină simboluri culturale tradiționale, precum rune, hieroglife și tatuaje, cu tehnologie de ultimă generație. Sunt utilizate afișaje holografice tip ventilator, ecrane LED și lumini triunghiulare în mișcare. Toate elementele au fost prefabricate în afara amplasamentului și asamblate la fața locului în trei zile.
Recunoașterea
Despre A' Design Award de Bronz
Future Tribes Design de Spațiu pentru Eveniment a câștigat A' Design Award de Bronz, o recunoaștere extrem de prestigioasă acordată designurilor remarcabile care se disting prin creativitate, ingeniozitate și istețime. Câștigătorii Bronzului sunt artefacte din plin pricepute și izbitor de creative, care atestă experiența vastă, imaginația și resursele designerilor lor. Se așteaptă ca Future Tribes Design de Spațiu pentru Eveniment să fie un obiect foarte apreciat, admirat și prețuit, remarcabil de profesionist și inovator. Acest design câștigător al A' Design Award de Bronz încorporează cele mai bune practici din artă, știință, design și tehnologie și este excelent prin atenția la detalii. Future Tribes Design de Spațiu pentru Eveniment satisface splendid nevoile, atinge dorințele, vrăjește sentimentele și stârnește curiozitatea.
În Spatele Designului
Dosar de Presă
Credite, membri ai echipei și detalii tehnice furnizate de designer.
- Proprietăți Unice
- Centrestage was a 4-day fashion event held at the Hong Kong Convention and Exhibition Centre. With 240 contemporary fashion brands housed within a 9000m2 space, the event organizer wanted to create an eye-catching theme to elevate the show ambience and reflect its core mission of finding new fashion talent. Three areas were provided: the entrance concourse then inside the exhibition hall central display and catwalk area. Besides this task, the onsite set-up time was limited to only 3 days.
- Dimensiuni și Ambalare
- The 1000m2 entrance concourse space had four 3m high x 2.5m wide freestanding holographic fan displays, colourful super graphics vinyl walls and carpets and a 5m (w) x 3m (h) LED screen completed the entry. Inside the hall, a 185m2 central display with suspended moving triangle shaped LEDs hovered above mannequins on wooden LED plinths. A 2m dia. wide x 4m high 3D LED display unit sits centrally on the 210m2 catwalk arena. The 4m high catwalk backdrop is finished with mirror on plywood backing.
- Etichete
- Centrestage, Hong Kong, Fashion, Future Tribes, Exhibition, HKTDC, Organiser, Fair, Culture, Catwalk
- Tehnologie de Producție
- Due to the tight 3-day set up, all the design formats were prefabricated off site and reassembled onsite. All the walls were made from reusable aluminium structural frames covered with stretched vinyl graphics, mesh, polycarbonate sheets and mirror finish. Audio and visual equipment, LED screens, mechanical moving technology with triangulated shaped lights, free standing holo fan and 3D holograph LEDs were hired. Biodegradable carpets and LED to mimic neon lights were also applied.
- Provocare de Design
- The challenging for the creative research was defining a design language to position a fresh contemporary feel for this show. By discovering and examining the roots of many different human cultures helped us to define a new look. For example, taking influence from Viking runes, ancient hieroglyphics, tattoos and mixing these to create a new design language and typography. Our purpose was to uplift and differentiate the image of Centrestage from other fashion trade shows in the region.
- Cercetare
- The concept Future Tribes stems from the mission of Centrestage to discover the most contemporary fashion talents in Asia. Echoing the shows pioneering spirit, our team research envisaged a new future look by learning from the past. We researched into various cultural origins, symbolisms, runes, belief system and aesthetic details mixed with technology to create a new visual identity and reality for the show. Our design was aimed to create a radical and fearless future in fashion for a new generation.
- Inspirație
- The concept Future Tribe was inspired from Centrestage main mission to be a platform for discovering the latest upcoming fashion brands and talents in Asia under one roof. From this, a narrative was developed about future tribalism by mixing new and traditional cultural roots, symbolism, belief systems and new technology to create a radical and contemporary visual to uplift the event organiser’s space. These include the entry concourse, a central display and a catwalk space.
- Durata Proiectului
- The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2019 and ran for 4 days. Limited to only 3 days for the onsite set up. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
- Flux Operațional
- The first impression of Future Tribes concept starts at the entry concourse with 4 holo fan display units emitting images of random typography and symbolisms. Leading pass a large LED screens and a series of 3m high graphic panels. Inside the hall central display, a suspended motorized triangulated LED shapes hovered above the central display. Followed by an open catwalk space with a 3D holograph LEDs display unit, emitting messages or pulsating titles of upcoming fashion shows.
- Brevete
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membrii Echipei
- Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Wayne Wong
Phyllis Ng - Credite Imagini
- Hong Kong Trade Development Council
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