Grand Egyptian Museum Identitate Corporativă de Rana Gaber

Lucrarea Grand Egyptian Museum Identitate Corporativă de Rana Gaber este un câștigător de mare prestigiu al premiului 2020 A' Design Award de Aur în Categoria de Competiție Design Grafic.

AurGrafică· 2020

Grand Egyptian Museum Identitate Corporativă

de Rana Gaber

Client: Rana Hossam

Câștigător al premiului A' Design Award de Aur în Categoria Grafică

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Designul

Despre Grand Egyptian Museum Identitate Corporativă

Grand Egyptian Museum este o identitate corporativă pentru un muzeu de artefacte egiptene antice. Logo-ul este construit din cinci hieroglife care se citesc Egipt, combinate într-o formă geometrică și simplă. Forma dreptunghiulară alungită este inspirată de cartuș, un cadru care indică un nume regal. Negrul este culoarea principală, deoarece malurile Nilului erau numite Pământul Negru. Culorile secundare sunt inspirate de bijuteriile egiptene antice. Roboto este fontul principal, deoarece unghiurile și curbele sale se potrivesc cu cele ale logotipului. A fost dezvoltat un sistem experimental de semnalistică.

Recunoașterea

Despre A' Design Award de Aur

Grand Egyptian Museum Identitate Corporativă a câștigat A' Design Award de Aur, o recunoaștere nespus de prestigioasă acordată designurilor de prim rang, minunate și remarcabile. Câștigătorii Aurului sunt creații extrem de inovatoare, vizionare și orbitor de strălucitoare, care reflectă geniul, înțelepciunea și măiestria designerilor lor. Se așteaptă ca Grand Egyptian Museum Identitate Corporativă să fie o invenție foarte lăudată, creatoare de tendințe și monumentală, care oferă o valoare fără precedent. Acest design câștigător al A' Design Award de Aur este un proiect spectaculos și respectat, care aduce mari beneficii și împinge limitele artei, științei, designului și tehnologiei. Grand Egyptian Museum Identitate Corporativă creează sentimente intense de dorință, trezește pasiunea, încurajează creativitatea și fascinează.

În Spatele Designului

Dosar de Presă

Credite, membri ai echipei și detalii tehnice furnizate de designer.

Proprietăți Unice: While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
Dimensiuni și Ambalare: The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
Etichete: Visual Identity, Logo, Branding, Typography, Signage system
Tehnologie de Producție: Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
Provocare de Design: Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.

If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.

Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge.
Cercetare: My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.

My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.

I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography.
Inspirație: The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
Durata Proiectului: 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree.
Flux Operațional: It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
Membrii Echipei: none.
Credite Imagini: credits to: Shutterstock and bensound