Ryan Paonessa nisqap Status Audio Marka Rikcharisqa diseñon

Ryan Paonessa nisqap Status Audio Marka Rikcharisqa diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiWillachiy· 2020

Status Audio Marka Rikcharisqa

Ryan Paonessa rurasqa

Mañakuq: Ryan Paonessa Design

Willachiy T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#98408 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Status Audio Marka Rikcharisqa nisqamanta

Status Audio nisqaqa huk marka rikcharisqamin, New York llaqtapi kaq, uyarina rurunata (headphones) qhatuq empresapaq ruwasqa. Logotipoqa huk sonqo ruway (sound wave) puriyninta rikchakuchin, sapa qillqa kaq patapi hina wichay ñanta ima kurwata (arch) qatispa. Kay allin sonqo ruway diseñoqa ichaqa iskay kaq unancha hina servin, logotipo mana necesario kaqtinpas. Llimp'i ima qillqa formapas tukuy imayna rikuriyta huñunku: pakinapi (packaging), web sitiopi, imprentapi ima marketing rurasqakunapi. Uyarina rurunakunaqa mana logotipota apanchu, aswanmi huk sapaq producto código apanku, chaymi huk pisi ima allin servichikuy (utilitario) yuyayta rikuchin. Pakinaqa askha tamañopi kanmi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Status Audio Marka Rikcharisqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Status Audio Marka Rikcharisqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Status Audio Marka Rikcharisqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Tupukuna & P'istuy: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetakuna: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Ruway Tecnología: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Diseño Sasachakuy: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
T'aqwiy: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Kallpachay: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Llamk'ay Pacha: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Purichiy Puriy: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Huñu Runakuna: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Siq'i Hayñikuna: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.