Ladan Zadfar and Mohammad Farshad nisqap X alarm Sigarru Filtrun diseñon

Ladan Zadfar and Mohammad Farshad nisqap X alarm Sigarru Filtrun diseñonqa Ayllu Kamay Atipanakuy T'aqapi 2017 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiAyllu· 2017

X alarm Sigarru Filtrun

Ladan Zadfar and Mohammad Farshad rurasqa

Mañakuq: Creator studio

Ayllu T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#44930 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

X alarm Sigarru Filtrun nisqamanta

X alarmaqa sigarru phuqkuqkunapaq huk alarmam, paykunapaq musyanankupaq imakunatataq kikinkunaman ruwashankuta chayta ruwashasqankun pachanpi. Kay diseñoqa musuq henerasyon sigarru filtrukunam. Kay diseñoqa allintan tikrayta atin chaninniyuq willaykuna sigarru contranpi, chaymanta astawan kallpayuqmi phuqkuqkunapa yuyayninkunapi mayqen mana allin willaymantapas. Ancha sanu estructurayuqmi: filtrukunaqa mana rikukuq tintawan estampasqa kanku, chayqa dibujuq mana allin k'itinta pakashan, hinaspa sapa phuqkuywan dibujuqa astawan sut'i rikhurimunqa, chayrayku sapa phuqkuywan qhawanki sunquyki astawan yanaykushqanta, chaymanta yachanki imapas pashashaykita.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

X alarm Sigarru Filtrun A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. X alarm Sigarru Filtrun ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. X alarm Sigarru Filtrun achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: X alarm looks like any other regular filter at first, but when you start smoking, each puff makes a sketch visible on the top part of filter, it is designed in a way that the negative area of the sketch will be covered with a colorless ink (sketches such as a heart, a lung, male and female signs and so many other things that smoking affects). It may seem so simple but what we aimed is the minds of smokers .
Tupukuna & P'istuy: Our design is meant to be the exact size of the surface of any cigarette filter brands .
Etiquetakuna: warning, cigarette filter, life, health, Cancer, Lungs, environment, smoke, tobacco, X alarm
Ruway Tecnología: This design can be done just by adding a step to the production line of the company.Cigarettes will be stamped with a colorless ink. This ink will cover the negative area of sketch so we actually cover the air holes and smoke won't pass through them, smoke will be led into sketch area. That will make the sketch clearer with each puff. The machine that does the stamping has several heads, each head has a different sketch.So smokers will see a different sketch each time they light up a cigarette.
Diseño Sasachakuy: The difficult part of creating this design was to think of the best way to remind smokers what they are doing to themselves . Our intention was to tell our massage in a way that the smokers would not be able to condone the fact we were trying to tell .So we decided to work on cigarette filters , the next step was to show the smokers what they were doing with their body with each puff . With this idea we will be able to remind smokers what they are doing while they are doing it.
T'aqwiy: We did a major research on cigarettes and smoking habits .Cigarette and tobacco are known as the second cause of death in the world. It takes 6 million lives a year which means every 6 seconds a person dies because of smoking.15000000000 cigarettes are being smoked daily in the world. As we all know smoking is one of the original causes for cancer. This design has a deep mental effect on smokers, it is not expensive, it is easy to perform and it can be mass produced.
Kallpachay: There are about 1,300,000,000 smokers in the world. Cigarette is the basis factor of non-contagious illnesses such as heart diseases, serious pulmonary infections and cancers, that these cause about 60 percent of deaths in the world. Cigarette and tobacco are known as the second cause of death! Hundreds of people die every year because of secondary smoke! We wanted to remind smokers the danger of each cigarette and its effect on their lives and other people's lives.
Llamk'ay Pacha: This idea was contributed in World Design Impact Prize 2015.2016 in Aug 12, 2015 from Iran
Purichiy Puriy: These sketches will be stamped randomly and put in cigarette pockets so smokers will see a different sketch each time they light up a cigarette. This random distribution lets our massage be a new one all the time so smokers can't get used to it. We are certain that this will be very effective because these massages will be seen during the time a person smokes a cigarette and that is why it will make him think of what he is doing to his body!
Huñu Runakuna: LADAN ZADFAR
MOHAMAD FARSHAD
Siq'i Hayñikuna: Photographer Mohammad Farshad
illustration LADAN ZADFAR