Samiqman pasay
Uxda nisqap AI Conversational Banking Telefonopi Banco Ruway Aplikasyun diseñon

Uxda nisqap AI Conversational Banking Telefonopi Banco Ruway Aplikasyun diseñonqa Aparina Kamay Atipanakuy T'aqapi 2023 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.


QuriAparina· 2023

AI Conversational Banking Telefonopi Banco Ruway Aplikasyun

Uxda rurasqa

Mañakuq: Uxda

Aparina T'aqapi A' Design Award Quri Premiu Atipaq

650,015

Llinphikuna

Diseñomanta

AI Conversational Banking Telefonopi Banco Ruway Aplikasyun nisqamanta

Bella nisqaqa huk telefonopi banco ruway aplikasyunmi, rimanakuypi hina llamk'aq interfazwan ruwasqa. Banco servicionkunaqa qillqasqa chatwan kunkawan kamachiykunawanmi apachikun, mana menukunawan botonkunawanchu. Ruraqkunaqa cuentankupa qullqinta qhawariyta, pagaykunata ruwayta, qullqita waqaychayta, inversionta ruwayta, qullqita quyta, hinallataq qullqimanta yuyaychakuyta mañakuyta atinkuman, huk sasachasqa mana kaq kamachiyta qillqaspa utaq rimaspa. Kay aplikasyunqa sapa mañakuyta ruwanankama ñawpaqta takyachin, hinaspa huk virtual yanapaqmi kawsaywan tupaq ruwaykunapi yanapan. Kay diseñoqa banco ruwaykunata aswan natural, aypanalla, hinaspa sapa p'unchaw allin kananpaqmi maskan.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

AI Conversational Banking Telefonopi Banco Ruway Aplikasyun A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. AI Conversational Banking Telefonopi Banco Ruway Aplikasyun ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. AI Conversational Banking Telefonopi Banco Ruway Aplikasyun munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta
This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Tupukuna & P'istuy
When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Etiquetakuna
mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Ruway Tecnología
Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Diseño Sasachakuy
Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
T'aqwiy
Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Kallpachay
AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Llamk'ay Pacha
Project started in November 2019 and finished in November 2020
Purichiy Puriy
As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Huñu Runakuna
Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Siq'i Hayñikuna
UXDA LLC

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A' Design Award nisqaqa tukuy suyukunamanta allin diseñopaq juradowan qhawasqa premiom. A' Design Award nisqapi yaykuy, meresisqa riqsiyta, sutiyuq kayta, hatunchayta, ruwayniykipaq riqsichiyta tarinaykipaq. Ruwayniykita A' Design Award nisqapaq akllasqa kachun, munasqa A' Design Prize nisqapaq atipanakunaykipaq.

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