Shaoyang Chen nisqap Movie Boxed Willakuy Kamachiy diseñon

Shaoyang Chen nisqap Movie Boxed Willakuy Kamachiy diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2023 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiWillachiy· 2023

Movie Boxed Willakuy Kamachiy

Shaoyang Chen rurasqa

Mañakuq: AyDaDa

Willachiy T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#146280 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Movie Boxed Willakuy Kamachiy nisqamanta

"Movie Boxed" nisqa willakuy kamachiyqa "Boxed" nisqa sipi rikuchikuypa qallariyninpaq ruwasqa karqan. Kay kamachiyqa "caja" nisqa rikch'aynintam llapan ruwaykunapi apachin. Qallariy willakuy, tukukuy sutikuna, huk qillqa rikuchikuy, huk yaykuna qillqa, huk willakuq riqsichiy qillqa, huk maki watana, hinaspa huk bus suyana sitiopi kuyuchisqa qillqa rikuchikuyqa huk yuyayllatam qatinku. Qillqasqakunaqa caja shapepi churasqam kanku, punctuación señalkunatapas hina. Huk chikan hatun ñawpa qillqa rikch'ayqa filmpa ñawpa colorninkunawan tinkun. Maki watanakunaqa "esposas" nisqa hina yuyarichin, chaykunataqa uyariqkunaman haywanku pukllay wasi punkupi.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Movie Boxed Willakuy Kamachiy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Movie Boxed Willakuy Kamachiy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Movie Boxed Willakuy Kamachiy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
Tupukuna & P'istuy: 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
Etiquetakuna: Branding, Campaign, Graphic Design
Ruway Tecnología: VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
Diseño Sasachakuy: We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
T'aqwiy: For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.

This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room.
Kallpachay: All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
Llamk'ay Pacha: This project started in August 2022 and finished in November 1, 2022 in New York, NY.
Purichiy Puriy: Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
Patentekuna: Copyrights belong to Alam Virk and Shaoyang Chen
Siq'i Hayñikuna: Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber