Kutuko Studio nisqap Portal Beoplay Campaña Willachiy diseñon

Kutuko Studio nisqap Portal Beoplay Campaña Willachiy diseñonqa Kuyuriy Shuyu Kamay Atipanakuy T'aqapi 2023 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuKuyuriy Shuyu· 2023

Portal Beoplay Campaña Willachiy

Kutuko Studio rurasqa

Mañakuq: Kutuko Studio SL

Kuyuriy Shuyu T'aqapi A' Design Award Platinu Premiu Atipaq

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Taripasqa Premio Atipaq

#144874 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Portal Beoplay Campaña Willachiy nisqamanta

Kayqa huk campañam Beoplay Portal t'uqyachiy uyarinakunata kallpachanapaq. Streamerkunam rurasqata rakinakurqanku viral kananpaq. "T'uqu pachakayniykita ruwan" sutinchasqa ukhupi, pisqa escenariokunat paqarichinanku karqan videojuego industriapa aylluchayninkunamanta. Hatun qhawariy impacto yachachispa, experienciaqa atipanakuyman tukurqan pakasqa munasqa imakunata tarinapaq sapa cuadropi. Equipoqa achka escenario diseñowan tuparan, chaypiqa productoqa protagonista karqan, chaymanta paywan llamk'ay experienciapas.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Portal Beoplay Campaña Willachiy A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Portal Beoplay Campaña Willachiy hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Portal Beoplay Campaña Willachiy A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones.
The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
Tupukuna & P'istuy: The export format and technical specifications are:

16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs.
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)

These same formats can be exported at a higher quality without .mov (h265) compression.
Etiquetakuna: 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
Ruway Tecnología: Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
Diseño Sasachakuy: The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
T'aqwiy: The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
Kallpachay: Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
Llamk'ay Pacha: The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
Purichiy Puriy: The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
Patentekuna: Kutuko Studio SL
Huñu Runakuna: Agency:
Fan Content
Client:
Bang & Olufsen
Project Manager:
Álvaro Ibáñez
Creatives Directors:
Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko)
Lead 3D Artist:
Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera
3D Artist:
Andrea Marshall, Daniel Pomares
2D Artist:
Victor Angulo
SFX & Marvelous Designer:
Rodrigo Marchán
3D Modeling:
Daniel Jiménez
Groom design:
Michael Birefo
Siq'i Hayñikuna: Boutique Visual Kutuko Studio, Beoplay Portal, 2022