Rich Honour International Designs Co., Ltd nisqap Galaxy Command HQ of ACG Ñawpaq Ruwana: Flagship Tienda diseñonqa Ukupi Kamay Atipanakuy T'aqapi 2022 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.
BurunsiUkupi· 2022
Galaxy Command HQ of ACG Ñawpaq Ruwana: Flagship Tienda
Rich Honour International Designs Co., Ltd rurasqa
Ukupi T'aqapi A' Design Award Burunsi Premiu Atipaq
Taripasqa Premio Atipaq
#137142 nisqapaq Premio Kayninta TaripayDiseñomanta
Galaxy Command HQ of ACG Ñawpaq Ruwana: Flagship Tienda nisqamanta
Qillqasqa Rimay: Galaxy Command HQ nisqa ACG-q flagship qhatuna wasin, Taipei, Taiwan llaqtapi kashan, huk shopping mall-pa ñawpaq pisuspi 232 metro cuadrado hatunniyuq. Kay tiendaqa anime, comic hinaspa game rikuchikuqkunata rikuchin, mana marca-nintinchu aswanpas huk willakuy tupuwan churasqa. Rantikuqkunaq purinan pisqa lawkunata pasan: huk lobby, imakunata rikuchinapaq; huk reception, rantikuqkunata yanapananpaq; huk armament centre, personajekunapaq accesorio churanapaq; Muse Room nisqa, huk pasananllapaq kaq; hinaspa huk hawa lawpi, reflective tunnel llaqta hina rurasqa. Manga dibujokuna, k'anchariq materialkuna, hinaspa sut'i llimp'ikuna, huñunakuq pachakunata rikuchin.
Riqsichiy
A' Design Award Burunsi Premiu nisqamanta
Galaxy Command HQ of ACG Ñawpaq Ruwana: Flagship Tienda A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Galaxy Command HQ of ACG Ñawpaq Ruwana: Flagship Tienda sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Galaxy Command HQ of ACG Ñawpaq Ruwana: Flagship Tienda mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.
Diseño Qhipanpi
Prensa Kit
Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.
- Sapaq Kayninkunamanta
- E-Muse is the major of ACG distributor in Asia. Besides their online store, this project is their first brick and mortar store to present the related products of their IP providers to have actual contacts with ACG fans. E-Muse wanted to discover a new way of interaction with customers and to have a wider audience.
By narrative design method as to embrace the contextual marketing, we created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land on bigger ACG retail shop and to distribute their products. - Tupukuna & P'istuy
- Muse is not just a retail shop, but it gives a unique experience into a new universe that connects two different time and space. This retail shop is located at the first floor of one of the shopping mall in Taipei, Taiwan. It is located at the corner of the major intersection with the total area of 232 m2.
- Etiquetakuna
- ACG, MAG, E-Muse
- Ruway Tecnología
- The customer’s journey consists of 5 zones: 1. Lobby for the feature exhibition, 2. Reception for customer service, 3. Armament Centre for accessories display of various characters; 4. The Muse Room as a transitional space, indicating the changing outfits to alter personal identity, and 5. Outside area as a multi-reflective tunnel city.
Manga graphics and reflective materials are the major design elements to create an unpredictable place of multiple universes, where time and stories are overlapped. - Diseño Sasachakuy
- Using the narrative design method, it is necessary to reach a consensus on Contextual Marketing with the owner. By this way, we know how to help consumers achieving their goals in the moment. Furthermore, with the understanding of the age range, gender, and internet, it could helps us to create a scene to be experienced – whereas to make the experience behavior have a positive meaning and no longer as a devalued subculture. Therefore we could achieved E-Muse's brand goals.
- T'aqwiy
- RH Design Group has been done a research on the behavior of ACG culture and Otaku (a person who has interests particularly in the fields of anime and manga). These two groups have similar desire, where imaginations could be able to become real. Besides, based of their point of view, stepping into the real world regardless of the facts is a liberation. Its design narrative allures one into celebrating their unique persona. The main reasons why we use the narrative design method.
- Kallpachay
- The unknown of multiple universes inspire us to practice the extended modal realism.
All possible worlds are real in the same way as the actual world, for ACG fans and for us. - Llamk'ay Pacha
- Oct.2020~May.2021 in Taipei, Taiwan.
- Purichiy Puriy
- ACG related products are very complex and diverse, also usually appear messy. Since the products themselves are various, it is important to create a new real retail shop that links ACG with the customers. The design started with by a narrative method to make the product display not to derive on the IP but by the storyline. The strong visual tension of the design is derived from the solid color as a confrontation of other universe, bringing a new sense of imagination to the shopping experience. Moreover, it is expected could emphasize the social attributes as a ACG retail shop.
- Huñu Runakuna
- Sylvia (ShuLing) Tu
Brooks Tseng
Jenny Lee
Auspiciasqa
Designers.org nisqamanta Aswan Karuman T'aqwiy
Avisokunata qhawachiq yanapaqniykukunamanta productokunata, serviciokunatawan riqsiy.
Astawan T'aqwiy
Tinkisqa Diseñokuna
Kikin categoríamanta premioyuq diseñokunata t'aqwiy, allin kayninman hina akllasqa.