Yingbo Qiao nisqap Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy diseñon

Yingbo Qiao nisqap Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2021 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiWillachiy· 2021

Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy

Yingbo Qiao rurasqa

Mañakuq: Sparrow Creative Lab

Willachiy T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#117832 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy nisqamanta

Book Text: Ama Iskay Kawsayniykita Chinkachiychu nisqaqa huk hunt'asqa willakuy kamachikuymi, huk ayllukunapaq televisión channel servicio nisqapaq ruwasqa. Kay kamachikuyqa pusaq afichekunatam churan, sapa sutinpas huk rimaypim qillqasqa: Portugués, Chino, Árabe, Ruso, Japonés, Francés, Italiano hinaspa Hindi. Ricchaykunaqa pixel art nisqata servichikun, hinaspam televisión test pattern nisqapa muyuriqninpi ruwasqa, chaymi chinkay pachata rikuchin. Chay ayllukunapa unancha rikch'aykunam huñusqa kanku, huk hukllawasqa hinaspa achka rikch'ayniyuq ricchayta ruwanankupaq. Chaypa munayninqa runa hamuq ayllukunata kallpachaymi, rimayninkuta hinaspa ñawpa kawsayninkuta waqaychanankupaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Don't Lose Your Biculutural Primary Function: Huk Ñawpaqchanapaq Willakuy Kamachikuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Tupukuna & P'istuy: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Etiquetakuna: Culture diversity, Ethnic Channel, Culture integration,
Ruway Tecnología: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Diseño Sasachakuy: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
T'aqwiy: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Kallpachay: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Llamk'ay Pacha: The project started in November 2020 in San Francisco and finished in January 202.
Purichiy Puriy: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Huñu Runakuna: Yingbo Qiao
Siq'i Hayñikuna: Illustration/Creative Director: Yingbo Qiao