Pancho Gonzalez nisqap Settlements Tinkuysqa Campaña diseñon

Pancho Gonzalez nisqap Settlements Tinkuysqa Campaña diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiWillachiy· 2020

Settlements Tinkuysqa Campaña

Pancho Gonzalez rurasqa

Mañakuq: Inbrax

Willachiy T'aqapi A' Design Award Burunsi Premiu Atipaq

14,436

Taripasqa Premio Atipaq

#103849 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Settlements Tinkuysqa Campaña nisqamanta

Asentamientokunaqa kay pachapi tukuy lladullapi tarikun, aswanpas Latinoamericapi. Kay willakuy ruraywanqa munan hukniray qullqita huñuyta, chaytaqa ruran mana kaq película nisqata riqsichispa. Boletota tarinapaqqa runakunaqa película web kitiman rinankupaq karan boletunkunata rantikunankupaq, hinaspa rikurqanku mana películaqa kasqanta, chayrayku atirqanku qullqinkuta fundacionman quyta.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Settlements Tinkuysqa Campaña A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Settlements Tinkuysqa Campaña sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Settlements Tinkuysqa Campaña mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Tupukuna & P'istuy: Trailers, posters, digital ads and social media.
Etiquetakuna: Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Ruway Tecnología: Integrated campaign across 5 countries in South America.
Diseño Sasachakuy: First online collecting campaign done by Techo Latam.
T'aqwiy: The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Kallpachay: The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Llamk'ay Pacha: Chile, Peru, Argentina, Brazil and Colombia.
Purichiy Puriy: Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Patentekuna: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando
Huñu Runakuna: Nico Rubio, Jorge Fajardo, Camilo Sánchez, Pancho González, Marcelo Concha, Carolina Pinheiro, Cristián Chávez.
Producers: Prójimo, Los Notarios, Deiro Films, La Motoneta
Siq'i Hayñikuna: Prójimo
Los Notarios
La Motoneta
Deiro Films
Fandando