Mark Boey nisqap Electric Meets Reality Tienda Ukhupi Experiencia Perqa diseñon

Mark Boey nisqap Electric Meets Reality Tienda Ukhupi Experiencia Perqa diseñonqa Willachiy Kamay Atipanakuy T'aqapi 2020 A' Design Award Quri Premiu nisqap ancha chaniyuq atipaqninmi.

QuriWillachiy· 2020

Electric Meets Reality Tienda Ukhupi Experiencia Perqa

Mark Boey rurasqa

Mañakuq: MG Motors Australia

Willachiy T'aqapi A' Design Award Quri Premiu Atipaq

77,743

Taripasqa Premio Atipaq

#100808 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Electric Meets Reality Tienda Ukhupi Experiencia Perqa nisqamanta

Electric Meets Reality nisqaqa huk interactivo proyeccion mapping churasqam, awto qhatuna wasipaq ruwasqa. Perqaqa 6500 milimetro anchoyuq, 2000 milimetro sayayniyuqmi. Chay llankasqa uyanqa makiwan ruwasqam epoxy resina, kurku chaymanta kinsa dimensionpi imprimisqa partikunawan, proyectorkuna wañusqa kaptinqa yuraq sumaq relieve hinallam qhipakun. Kinsa proyectorkunam pusaq minuto animacionta llimphikunatawan yapaykun. Proyeccionkunaqa electricidadta riqsichin, esculturataq realidadta riqsichin. Kay churasqaqa watukuqkunaman willakun karu puriyta, cargayta, allin kayta chaymanta atiyninta, electrico awtota rantiyta munaqkunapaq.

Riqsichiy

A' Design Award Quri Premiu nisqamanta

Electric Meets Reality Tienda Ukhupi Experiencia Perqa A' Design Award Quri Premiu mishak kan, ancha jatun yupaychay, kayta ñawpak kallari, sumak shinallatak mancharina diseñukunaman kun. Quri mishak kashkakunaka mushuk yuyay achka, ñawpakta rikuk shinallatak achikyaska rurashkakunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Electric Meets Reality Tienda Ukhupi Experiencia Perqa ashtawan alabashka, mushuk ñankunata churak shinallatak hatun valorta kuk yuyay kanata munanku. Kay Quri Premiu japishka diseñuka hanak, yupaychashka rurashka kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Electric Meets Reality Tienda Ukhupi Experiencia Perqa munayta kallarichin, yuyayta kallarichin, ruraytapash kallarichin shinallatak kuyaychin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: An interactive AR installation inside a dealership that will tip people past the 4 main barriers to buying an electric vehicle in Australia. "Range, Charging, Safety, Performance." By addressing these points, we will do what no other car manufacturer is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians. This idea is a telegraphic demonstration of that thought. The physical constructions represent reality.
The projections represent electricity. Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Tupukuna & P'istuy: 6500mm wide x 2000mm
3x Projectors
3 x Mini Mad Mapper
8 minutes of animation.
Etiquetakuna: Projection Mapping, Installation sculpture, Animation, Design Communication, In-store Experience,
Ruway Tecnología: Projection-Mapping AR (Maya, C4D, After effects, Photoshop),
Wall - 3d Printing, Handmade sculpture using Epoxy Resin and Wood.
Diseño Sasachakuy: In this piece of communications, I wanted to create a fun and engaging experience. Inspired by children's miniature toys as the core idea.
I wanted to design an installation that looks elegant without light projections on it, and then project colour and animation on top to bring it to life. The Projection mapping is like magic, and it transforms the white wall into an enchanting world of the electric car.

One of the challenges is to simplify the idea/communication playfully.
We have gone through over 50 pages of research, based on why people don't want to purchase an electric car. The results, we break down into four sections.
"Range, Charging, Safety, Performance."

The second greatest challenge is to keep the sculpture kids proof and non-toxic, a combination of Art resin and wood is used for the final piece. This process took about 6 weeks to build.
Animation production took about 6 weeks.
T'aqwiy: At the top end of the market (Tesla, Jaguar, BMW), you have a lot of educated consumers who are educated about electric vehicles in Australian conditions.

At the mid-range end of the market, there are still a number of barriers for Australian consumers. We need to educate people about these barriers in a simple, engaging way.
Kallpachay: This is not just any wall, it's an interactive AR installation inside a dealership that will engage people to buy an electric vehicle in Australia.

By addressing the concern, we will do what no other car manufacturer
is doing and open our core demographic to buying our cars.
The MG EZS is the first mass-produced battery-powered electric vehicle within the financial reach of everyday Australians.

This idea is a telegraphic demonstration of that thought.
The physical constructions represent reality. The projections represent electricity.
Together they show how the MG EZS is the best affordable electric car for Australian conditions.
Llamk'ay Pacha: October 2019 - Present
Purichiy Puriy: We created an installation that looks beautiful without projections on it and then projects animation and colour on top to bring it to life.
Huñu Runakuna: Creative Director: Mark Boey.
Executive Producer: Adam Eden.
Art Director / Model Maker: Jacqui Hudson.
Producer: Erin Sheehan.
Tech Installation: Jack Horrocks, Shaun Sprowles.
Music: Superlunar.
Animation: Untitled Studios.