Miltos Identidade de Marca, Embalagem por Yuta Takahashi

O design Miltos Identidade de Marca, Embalagem por Yuta Takahashi é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2020

Miltos Identidade de Marca, Embalagem

por Yuta Takahashi

Cliente: Miltos

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Miltos Identidade de Marca, Embalagem

Miltos é um projeto de identidade de marca e design de embalagem para uma marca de chocolate. O conceito amplia a ideia "bean to bar" para uma abordagem "tree to bar", que valoriza o aroma do cacau. A embalagem é feita de papel fino azul-escuro com acabamento glitter, verniz que expressa um padrão de seda e aplicação de hot stamping dourado. O estojo abre como a capa de um livro e contém um cartão com a carta de sabores, que explica cada nuance em detalhe, como se faz com o vinho. A caixa sortida inspira-se na imagem de uma estante de livros. O design proporciona uma experiência de marca serena, pensada para o público adulto.

O Reconhecimento

Sobre o A' Design Award de Prata

Miltos Identidade de Marca, Embalagem conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Miltos Identidade de Marca, Embalagem seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Miltos Identidade de Marca, Embalagem é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Miltos proposes a Tree to Bar chocolate which goes one step further from Bean to Bar. They are inspired by the brand philosophy that maximizes the aroma of cacao and forms the identity of a "perfume-like chocolate." The package expresses the aroma of cacao by the texture of silk fabric. Like a sculpture, chocolate has a step where they can enjoy a gorgeous aroma and rich melty texture. The book shaped case make you feel the brand story. The online store provides they with the Miltos world view.
Dimensões e Embalagem: Chocolate: Width 2.75 x Depth 0.275 x Height 2.75inch
Chocolate package: Width 4 x Depth 0.5 x Height 4inch
Assort box: Width 4.2 x Depth 2.3 x Height 4.2inch
Shopping bag (M): Width 7 x Depth 3 x Height 9.5inch
Shopping bag (S): Width 6 x Depth 1.5 x Height 8.5inch
Etiquetas: Branding, Packaging, Identity, Logo, Chocolate, Food, Sweets, Japan
Tecnologia de Produção: The package uses dark blue fine paper selected to express the flavor of dark chocolate. Glitter processing that shines in various colors on the surface of the paper. Furthermore, varnish processing which expressed silk pattern. Gold foil stamping. After die cutting, bonding processing.
Desafio de Design: Although it is chocolate, it needed a brand which allows people to think about the brand philosophy and its background. They needed to construct a brand experience that was differentiated from others for chocolates which are sold some thousands every year. They enabled them by broadening the chocolate concept and integrating the inspirations acquired from various industries into one offering.
Pesquisa: They investigated chocolates saturating the market and researched the user experience. Also, a variety of market research was done and they studied the connection between the industry (fashion, fragrance, arts, architecture and sculpture) which seems to have no relationships with chocolate at first glance. As a result, rather than just designing packages, they thought that they can provide a new user experience which is differentiated from others by structuring a brand to create better culture.
Inspiração: There was a need for a brand experience which not only encourages users to consume, but also one where people can learn about food, think about sustainability and think about the maker of the ingredients. Therefore, they did away with the image of "sweet chocolate" that children eat and focused on the brand experience that adults can deepen their thoughts about food while enjoying quiet moments.
Duração do Projeto: This project started development in Ehime, Japan in August 2018 and was completed in January 2020. The product announcement was made in January 2020.
Fluxo de Operação: The package opens like the cover of a book. As you open the case, the flavor chart card is attached. The chocolate tastes are explained in detail as is done with wine and whiskey. The assortment box was designed based on the image of a bookcase. By making the package shaped like a book, the design projects the brand story. They have built a unified world view from package to the online store.
Patentes: Copyrights belong to Yuta Takahashi, 2020
Membros da Equipa: Art Director: Yuta Takahashi
Designer: Yuta Takahashi
Photographer: Yuta Takahashi
Programmer: Takashi Sasahara
Créditos de Imagem: Image 1: Photographer Yuta Takahashi, 2020
Optional Image 1: Photographer Yuta Takahashi, 2020
Optional Image 2: Photographer Yuta Takahashi, 2020
Optional Image 3: Photographer Yuta Takahashi, 2020
Optional Image 4: Photographer Yuta Takahashi, 2020