Morph Branding para Alimentos e Bebidas por Mars Design Consultants

O design Morph Branding para Alimentos e Bebidas por Mars Design Consultants é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Bronze na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

BronzeGráfico· 2020

Morph Branding para Alimentos e Bebidas

por Mars Design Consultants

Cliente: Mars Design Consultants

Vencedor do A' Design Award de Bronze na Categoria Gráfico

13,028

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #98855

Visitar Site Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Morph Branding para Alimentos e Bebidas

Morph é um programa de branding para um bar e restaurante de cobertura em Hangzhou, China. A identidade inspira-se em Liangzhu, uma antiga história de amor chinesa, e nas asas iridescentes da borboleta azul morpho. O logótipo une as formas das asas da borboleta fêmea e do macho num único símbolo. Um fundo roxo escuro sugere uma noite estrelada, enquanto as asas apresentam uma transição de cores do arco-íris. Um padrão de borboleta semelhante a um caleidoscópio constitui o principal elemento gráfico. O padrão é aplicado no menu, na caixa de fósforos, em projeções em movimento e numa escultura artística de parede.

O Reconhecimento

Sobre o A' Design Award de Bronze

Morph Branding para Alimentos e Bebidas conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Morph Branding para Alimentos e Bebidas seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Morph Branding para Alimentos e Bebidas satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Dimensões e Embalagem: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Etiquetas: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
Tecnologia de Produção: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Desafio de Design: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Pesquisa: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Inspiração: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Duração do Projeto: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Fluxo de Operação: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Patentes: MARS
Membros da Equipa: Angela Lu Zhang
Nico Xu YiFei
Créditos de Imagem: MARS