Save The Turtle Quebra por Zagazoo Busy Bag

O design Save The Turtle Quebra por Zagazoo Busy Bag é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ferro na Categoria de Competição Design de Brinquedos, Jogos e Produtos de Hobby.

FerroBrinquedo· 2020

Save The Turtle Quebra

por Zagazoo Busy Bag

Cliente: Zagazoo Busy Bag

Vencedor do A' Design Award de Ferro na Categoria Brinquedo

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Cores

O Design

Sobre Save The Turtle Quebra

Save The Turtle apresenta a crianças de 4 a 8 anos o impacto prejudicial do plástico no mar e nas criaturas do mar de maneira simples e divertida por meio de um quebra-cabeça labirinto. As crianças jogam diferentes questionários e ganham movendo a tartaruga marinha pelo caminho até chegar a um local seguro. Repetir e resolver vários questionários incentiva as crianças a mudar seu comportamento em relação ao uso de plástico e reforça a ideia.

O Reconhecimento

Sobre o A' Design Award de Ferro

Save The Turtle Quebra conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Save The Turtle Quebra seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Save The Turtle Quebra merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: "Save The Turtle" explains to children aging 4-8 how harmful plastic is for sea turtles, (as they mistake it for food and die) through a maze puzzle game. In each quiz, they have to save the turtle from the harmful plastic (visualized as a bottle and plastic bag) and take it to a safe place. Doing more and more quizzes strengthens the idea in their minds that plastic is harmful.
Dimensões e Embalagem: The maze part consists of 4 square pieces and a frame, so in total it is 220 mm x 220 mm x 5 mm. It comes along with a booklet (170 x 140 mm) and small wooden pieces: 2 turtles, 2 bottles and 2 plastic bags, each is 10 mm x 10 mm x 3 mm. The packaging is a pouch 280 x 250 mm.
Etiquetas: save turtle, sustainable, ecosystem, eco-friendly, edutainment, out of home play, busy bag, environment
Tecnologia de Produção: The puzzle is made of durable MDF wood accompanied with a printable booklet. Ideally, the game should be 100% eco-friendly or 100% recyclable. This was not fully realizable/or feasible at that time, but it is plastic-free.
Desafio de Design: Solving a maze from a booklet is not a very simple task for a 4 or 5 years-old child, as the 4 maze pieces look very similar to each other. Stickers with different sea elements like a star, bubbles, etc. were put on the pieces of the maze to make it more identifiable. The game includes two different levels that make the game more challenging and suitable for a broader age bracket.
Pesquisa: Children will not change their behavioral patterns, if they do not understand and memorize the reasons for this change. Establishing a new piece of information in the brain of a child could be done through repetition, but education and repetition should not be boring. That's why learning combined with play is a perfect tool. The team conducted the research before and after the game was prototyped. It was clear that children memorized how dangerous plastic is for sea turtles and spread awareness to adults.
Inspiração: Awareness campaigns about human activities that are harming the sea and sea creatures are growing stronger than ever before.
It has become everybody's responsibility to save the environment through sensible and responsible actions. How about children? Are they even aware of the problem, or is it about time that they start to take part in this movement?
Duração do Projeto: The project started in April 2019 in Cairo, Egypt and launched in August 2019 in Cairo. The product was available for sale on Zagazoo's social media platforms starting August 2019. Ever since it has become one of the most selling products.
Fluxo de Operação: The game starts with an explanation of how plastic is harming the sea turtles. The child can start with any quiz (out of 24 quizzes) and tries to imitate the puzzle quiz seen in the booklet by putting the 4 wooden puzzle pieces in the right place. Then he/she solves the maze quiz by taking the sea turtle to a safe place, where the plant is and avoids the plastic bottle and bag.
Membros da Equipa: Co-Founder of Zagazoo: Marina Adel Zaghloul
Créditos de Imagem: Image #1 : Photographer Marina Zaghloul / Illustrator Christine Zaghloul / Save the Turtle, 2019