O design W Atlanta Midtown Design de Interiores de Hotel por Virserius Studio é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ferro na Categoria de Competição Design de Hotelaria, Recreação, Viagem e Turismo.
FerroHotelaria· 2020
W Atlanta Midtown Design de Interiores de Hotel
por Virserius Studio
Cliente: Virserius Studio
Vencedor do A' Design Award de Ferro na Categoria Hotelaria
Vencedor de Prémio Verificado
Verificar Estado do Prémio para #96698O Design
Sobre W Atlanta Midtown Design de Interiores de Hotel
O W Atlanta Midtown é um interior de lobby e bar de hotel em Atlanta, Geórgia, Estados Unidos. O projeto inspira-se na propriedade e no jardim secreto de uma personagem fictícia chamada Arthur, que coleciona obras de arte e objetos durante extensas viagens pelo mundo. O lobby e o bar ocupam cerca de 929 metros quadrados. Mobiliário sob medida, revestimentos de piso, obras de arte e revestimentos digitais de parede compõem uma sala de estar e um jardim botânico. Um recanto reservado remete ao conto popular As Mil e Uma Noites e inclui arte pintada no teto. Terraços escalonados com assentos em formato de anfiteatro acomodam o trabalho, a conversa ou encontros privados.
O Reconhecimento
Sobre o A' Design Award de Ferro
W Atlanta Midtown Design de Interiores de Hotel conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que W Atlanta Midtown Design de Interiores de Hotel seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, W Atlanta Midtown Design de Interiores de Hotel merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.
Por Trás do Design
Kit de Imprensa
Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.
- Propriedades Únicas
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensões e Embalagem
- The lobby and bar measure approximately 929.0304 square metres
- Etiquetas
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Tecnologia de Produção
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Desafio de Design
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Pesquisa
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiração
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Duração do Projeto
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Fluxo de Operação
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Membros da Equipa
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Créditos de Imagem
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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