Terark Design de Identidade Visual por Tong Wen

O design Terark Design de Identidade Visual por Tong Wen é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ferro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

FerroGráfico· 2020

Terark Design de Identidade Visual

por Tong Wen

Cliente: Tong Wen

Vencedor do A' Design Award de Ferro na Categoria Gráfico

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #93931

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Cores

O Design

Sobre Terark Design de Identidade Visual

Terark é uma identidade visual criada para uma empresa de tecnologia que oferece serviços de processamento de big data. O design baseia-se numa matriz de pontos combinada com diversas cores em gradiente. Pontos suavemente interligados formam a letra T, a inicial do nome da empresa. Foram fornecidos múltiplos gradientes, permitindo que a identidade seja adaptada a diversas aplicações. Também foram entregues uma fonte tipográfica personalizada e um padrão de pontos para uso em impressos e outros materiais. A identidade foi aplicada em brochuras, anuários, cartões de visita e garrafas de água.

O Reconhecimento

Sobre o A' Design Award de Ferro

Terark Design de Identidade Visual conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Terark Design de Identidade Visual seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Terark Design de Identidade Visual merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensões e Embalagem: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Etiquetas: Technology, branding, identity, logo, font
Tecnologia de Produção: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Desafio de Design: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Pesquisa: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiração: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Duração do Projeto: This project took 3 month from end to end. Main design part was done in San Francisco.
Fluxo de Operação: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.