The Moment Calendário 2020 por Xiutao Fu

O design The Moment Calendário 2020 por Xiutao Fu é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Ouro na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

OuroGráfico· 2020

The Moment Calendário 2020

por Xiutao Fu

Cliente: Mattenai

Vencedor do A' Design Award de Ouro na Categoria Gráfico

64,650

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #93258

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Cores

O Design

Sobre The Moment Calendário 2020

O Calendário do Momento inspira-se na sabedoria ancestral dos Termos Solares Chineses e no Livro de Eclesiastes da Bíblia. Seu objetivo é refletir sobre a natureza inquieta da sociedade moderna e lembrar as pessoas de reconhecer cada estação e valorizar o presente. Neste novo design, o mês é impresso no centro da página, enquanto as datas são dispostas ao longo de um arco em gradiente. À medida que as datas e os arcos giram no sentido horário ao redor do centro, eles gradualmente desvanecem—graças ao papel translúcido—evocando a noção poética de que a eternidade é composta por uma série de momentos presentes.

O Reconhecimento

Sobre o A' Design Award de Ouro

The Moment Calendário 2020 conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que The Moment Calendário 2020 seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. The Moment Calendário 2020 cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensões e Embalagem: 185mm x 94mm x 46.5mm
Etiquetas: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Tecnologia de Produção: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Desafio de Design: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Pesquisa: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiração: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Duração do Projeto: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Fluxo de Operação: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patentes: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Membros da Equipa: Creative Director & Designer: Xiutao FU
Créditos de Imagem: Echo Chen, 2019