O design Tale About Fear Mural por Marta Zawieja é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design de Belas-Artes e Instalações Artísticas.

PrataBelas-Artes· 2020

Tale About Fear Mural

por Marta Zawieja

Cliente: Marta zawieja

Vencedor do A' Design Award de Prata na Categoria Belas-Artes

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Tale About Fear Mural

O mural foi criado para um hospício infantil. O design é uma metáfora para a transição entre dois mundos. As paredes do prédio foram usadas para mostrar a metáfora. O universo escuro e estrelado contrasta com o enorme pássaro rosa. O flamingo rosa simboliza o apoio carinhoso. O cabelo da menina é um símbolo de imaginação e espírito livre.

O Reconhecimento

Sobre o A' Design Award de Prata

Tale About Fear Mural conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Tale About Fear Mural seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Tale About Fear Mural é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The picture shows a flamingo which carries a girl on his beak like a swing. Author used the body of the building to convey the metaphor of "a passage". The whole image is designed on the walls of the building in a way that simultaneously connects and separates two worlds. The girl's long hair extends to all walls, turning into splashes. The girl's hair is a reference to the children's imagination, which has the great power to look at the world in a more enchanted way than the adults.
Dimensões e Embalagem: The Foundation wanted the hospice's space to be special for the children and hospice's employees. It was aware of the importance and the impact of the created space on people. The mural gives the impression of a large project. The picture covers 550 m of the building walls. It is covered with wall paints. In the concept, the project was partly to be covered with fluorescent paints, so that it could "shine" at night, unfortunately the implementation turned out to be too expensive.
Etiquetas: mural, gajusz, Lodz, zawieja, hospice, painting, street art
Tecnologia de Produção: Marta Zawieja started the creation using the traditional painting. She transferred the project to the digital technology and continued work using a graphic tablet. Due to the financial difficulties, there was no certainty that a professional company would be responsible for the implementation, which is why the project was simplified, created like a coloring book to facilitate its transfer to the walls of the building. Goodlooking Studio used wall paints for implementation.
Desafio de Design: Thanks to this project, the hospice building stood out among the buildings of a housing estate. For this reason, it raised doubts of the city architect, who expected the building to be uniform in relation to the surroundings. We managed to convince the authorities that it is worth to bet on an unusual solution due to the unique activities of the foundation. Today it is one of the most recognizable buildings in the city.
Pesquisa: The main task was to find a way to convey the emotions associated with the search for security in difficult moments accompanying the dying process. Marta Zawieja wanted to convey these emotions not from the position of an adult, but from the perspective of the child's imagination. Imagination itself can be a safety buffer. A flamingo that rocks the girl emerges from her hair. She is not alone in this dark starry space. This picture reflected the idea of establishing a Gajusz Foundation in Lodz.
Inspiração: The Foundation received a building from the city of Lodz to run a stationary hospice for children. The building had to undergo the complete renovation. The foundation didin't want the hospice to look like hospital, it wanted to change the square block from the 1950s into a friendly place. Give the place a home-like character, tame and disenchant the nightmare with which the hospice is associated. Marta Zawieja's project best met the expectations of the visualization of a care for a dying child.
Duração do Projeto: The hospice building is located in a housing estate in Lodz in Poland. The renovation of the building was carried out with donations from private persons, therefore it lasted a long time. The creation of the mural project began in May 2014 and was completed at the beginning of July 2014. In August 2014, the Goodlooking Studio transferred the design to the walls of the building. In September, the author of the project has made the corrections to it.
Fluxo de Operação: The project was dedicated and created with the needs of this place. The foundation is mainly supported by donations. The goal was to stir up the adult emotions. To pay attention to the needs of dying children, from whom we adults often turn our heads away in fear. The idea of a pink bird that looks after a child in its most difficult moments has become close to the foundation's people, has become a symbol. Today, all foundation identification, including the new logo, is based on this symbol.