Flower to Flora Embalagem de Chá por Wen Liu and Fang Li

O design Flower to Flora Embalagem de Chá por Wen Liu and Fang Li é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2020

Flower to Flora Embalagem de Chá

por Wen Liu and Fang Li

Cliente: Shenzhen Oracle Creative Design Co., Ltd

Vencedor do A' Design Award de Prata na Categoria Embalagem

29,906

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #89703

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Cores

O Design

Sobre Flower to Flora Embalagem de Chá

Flower to Flora é um design de embalagem para um chá de flores de Xishuangbanna, província de Yunnan, China. A ilustração combina um pavão, uma frondosa árvore de chá, flores locais e uma jovem que vive na floresta tropical. A cena revela uma relação harmoniosa entre as pessoas e a natureza. As cores da ilustração foram extraídas dos trajes étnicos de Xishuangbanna. A caixa externa é feita de papel especial preto com textura de árvore, finalizada com impressão e douração a quente. A caixa mede 340 mm de comprimento, 120 mm de largura e 240 mm de altura.

O Reconhecimento

Sobre o A' Design Award de Prata

Flower to Flora Embalagem de Chá conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Flower to Flora Embalagem de Chá seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Flower to Flora Embalagem de Chá é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensões e Embalagem: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Etiquetas: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Tecnologia de Produção: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Desafio de Design: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Pesquisa: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiração: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Duração do Projeto: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Fluxo de Operação: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Membros da Equipa: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Créditos de Imagem: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018