O design Jingyang Brick Tea Embalagem de Chá por Litete Brand Design é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design de Embalagem.

PrataEmbalagem· 2020

Jingyang Brick Tea Embalagem de Chá

por Litete Brand Design

Cliente: Litete Brand Design

Vencedor do A' Design Award de Prata na Categoria Embalagem

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Vencedor de Prémio Verificado

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Cores

O Design

Sobre Jingyang Brick Tea Embalagem de Chá

O Chá em Tijolo de Jingyang é um projeto de embalagem para tijolos de chá compactado. A embalagem mede 100 mm por 100 mm por 40 mm e é feita de papel de arroz artesanal, que é à prova de umidade. A decoração é aplicada à mão com impressão em blocos de madeira, um ofício tradicional chinês. As ilustrações retratam a vida dos mercadores e os costumes locais do final da dinastia Qing, e três cores tradicionais chinesas são utilizadas em toda a linha. A base é fechada com uma etiqueta de papel. Um nó de corda de palha sela a embalagem e também funciona como alça para transporte.

O Reconhecimento

Sobre o A' Design Award de Prata

Jingyang Brick Tea Embalagem de Chá conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Jingyang Brick Tea Embalagem de Chá seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Jingyang Brick Tea Embalagem de Chá é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimensões e Embalagem: 100 mm x 100 mm x 40 mm
Etiquetas: Engraving,Tea Packaging,Packaging design
Tecnologia de Produção: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Desafio de Design: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Pesquisa: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiração: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Duração do Projeto: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Fluxo de Operação: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patentes: Copyrights belong to Langcer Lee, 2019.
Membros da Equipa: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Créditos de Imagem: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018