O design EXP Brasil Brand O Design Da Marca por Mateus Matos Montenegro é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2020

EXP Brasil Brand O Design Da Marca

por Mateus Matos Montenegro

Cliente: EXP Brasil

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre EXP Brasil Brand O Design Da Marca

O design da marca EXP Brasil vem dos princípios de união e parceria da empresa. Apropriando-se da mistura entre tecnologia e design em seus projetos como na vida do escritório. Um elemento tipográfico representa a união e a força desta empresa. O design da letra X é sólido e integrado, mas muito leve e tecnológico. A marca representa a vida do atelier, com elementos nas letras, tanto no espaço positivo como no negativo que unem pessoas e design, individual e coletivo, simples com tecnológico, leve e robusto, profissional e pessoal.

O Reconhecimento

Sobre o A' Design Award de Prata

EXP Brasil Brand O Design Da Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que EXP Brasil Brand O Design Da Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. EXP Brasil Brand O Design Da Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensões e Embalagem: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Etiquetas: Architecture, brand, logotype, engineering, contruction, design
Tecnologia de Produção: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Desafio de Design: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Pesquisa: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiração: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Duração do Projeto: The project started February 2018 and ended in January 2019
Fluxo de Operação: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Membros da Equipa: Mateus Matos Montenegro