Peace and Presence Well-Being Marca por Lisa Winstanley

O design Peace and Presence Well-Being Marca por Lisa Winstanley é um vencedor altamente estimado do prestigioso 2020 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2020

Peace and Presence Well-Being Marca

por Lisa Winstanley

Cliente: Peace & Presence Well-being UK

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Peace and Presence Well-Being Marca

Peace and Presence Wellbeing é uma empresa de terapia holística sediada no Reino Unido que fornece serviços como reflexologia, massagem holística e reiki para rejuvenescer o corpo, a mente e o espírito. A linguagem visual da marca P&PW baseia-se neste desejo de invocar um estado de paz, calma e relaxamento inspirado nas memórias nostálgicas da infância da natureza, especificamente desenhadas na flora e fauna encontradas nas margens dos rios e paisagens florestais. A paleta de cores se inspira nos recursos da Georgian Water em seus estados original e oxidado, novamente aproveitando a nostalgia de tempos passados.

O Reconhecimento

Sobre o A' Design Award de Prata

Peace and Presence Well-Being Marca conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Peace and Presence Well-Being Marca seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Peace and Presence Well-Being Marca é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensões e Embalagem: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Etiquetas: branding, visual identity, logo, stationery, packaging, merchandise
Tecnologia de Produção: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Desafio de Design: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Pesquisa: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiração: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Duração do Projeto: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Fluxo de Operação: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.