Mirzam: Monsters Collection Embalagem De Chocolate por Backbone Branding

O design Mirzam: Monsters Collection Embalagem De Chocolate por Backbone Branding é um vencedor altamente estimado do prestigioso 2021 A' Design Award de Ouro na Categoria de Competição Design de Embalagem.

OuroEmbalagem· 2021

Mirzam: Monsters Collection Embalagem De Chocolate

por Backbone Branding

Cliente: Backbone Branding

Vencedor do A' Design Award de Ouro na Categoria Embalagem

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Cores

O Design

Sobre Mirzam: Monsters Collection Embalagem De Chocolate

Os fabricantes de chocolate dos Emirados Árabes Unidos (Dubai) precisavam de uma marca para o chocolate artesanal em barra. Desde o nome e identidade até ao design e embalagem do produto, a equipa desenhou cada elemento com uma história fascinante em torno de todo o conceito. A marca baseada em viagens pelo antigo Oriente ao longo de rotas e caminhos oceânicos há muito esquecidos foi criada. Uma viagem de um país a outro, conhecendo monstros e personagens míticos. O design da embalagem é a ilusão de uma viagem entre o mito e a realidade.

O Reconhecimento

Sobre o A' Design Award de Ouro

Mirzam: Monsters Collection Embalagem De Chocolate conquistou o A' Design Award de Ouro, um reconhecimento imensamente prestigiado atribuído a designs de primeira linha, maravilhosos e notáveis. Os vencedores do Ouro são criações extremamente inovadoras, visionárias e glamorosamente deslumbrantes, que refletem o prodígio, a sabedoria e a proeza dos seus designers. Espera-se que Mirzam: Monsters Collection Embalagem De Chocolate seja uma invenção muito elogiada, pioneira e monumental, que oferece um valor sem precedentes. Este design vencedor do A' Design Award de Ouro é um projeto espetacular e respeitado, que beneficia muito e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Mirzam: Monsters Collection Embalagem De Chocolate cria sentimentos intensos de desejo, evoca paixão, incentiva a criatividade e fascina-nos.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimensões e Embalagem: Width 31 mm x Depth 1 mm x Height 61 mm
Etiquetas: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tecnologia de Produção: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Desafio de Design: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Pesquisa: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiração: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Duração do Projeto: January-September 2015, Yerevan, Armenia
Fluxo de Operação: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patentes: Copyrights belong to Mirzam Chocolate Makers
Membros da Equipa: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Créditos de Imagem: All Photo Credits to Bacbkone Branding