Cervinago Rosso Design De Embalagem por Luigi Mazzei

O design Cervinago Rosso Design De Embalagem por Luigi Mazzei é um vencedor altamente estimado do prestigioso 2019 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2019

Cervinago Rosso Design De Embalagem

por Luigi Mazzei

Cliente: Azienda Agricola Cerchiara

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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Vencedor de Prémio Verificado

Verificar Estado do Prémio para #81713

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Cores

O Design

Sobre Cervinago Rosso Design De Embalagem

No início da década de 1940, uma corrente cinematográfica chamada "noir" tomou conta. A protagonista principal acabou sendo uma dama morena, sedutora e elegante, vestindo roupas escuras. A identidade representada com o design da etiqueta é inspirada no filme "Double Indemnity" de Billy Wilder. O fundo do rótulo e as letras tipográficas de Cervinago lembram o conteúdo oculto da garrafa e o batom da morena. A área geográfica de produção prevalece nas demais fontes. Infográficos no contra-rótulo destacam as principais características da garrafa.

O Reconhecimento

Sobre o A' Design Award de Bronze

Cervinago Rosso Design De Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Cervinago Rosso Design De Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Cervinago Rosso Design De Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Dimensões e Embalagem: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Etiquetas: wine, label, packaging, Packaging design, brand identity, Cervinago
Tecnologia de Produção: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Desafio de Design: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Pesquisa: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Inspiração: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Duração do Projeto: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Fluxo de Operação: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Membros da Equipa: Designer: Luigi Mazzei
Créditos de Imagem: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019