The Sands Wine Labels Wine Labes por Giovanni Murgia

O design The Sands Wine Labels Wine Labes por Giovanni Murgia é um vencedor altamente estimado do prestigioso 2018 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2018

The Sands Wine Labels Wine Labes

por Giovanni Murgia

Cliente: Cantina Li Duni

Vencedor do A' Design Award de Ferro na Categoria Embalagem

19,745

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #67776

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Cores

O Design

Sobre The Sands Wine Labels Wine Labes

Para concretizar o design destes rótulos, foram realizadas pesquisas sobre técnicas de impressão, materiais e escolhas gráficas, capazes de representar os valores da empresa, a história e o território em que nasceram estes vinhos. O conceito desses rótulos parte da característica dos vinhos: a areia. Na verdade, as vinhas crescem na areia do mar, a uma curta distância da costa. Este conceito é feito com a técnica de gofragem para retomar os desenhos na areia dos jardins zen. Os três rótulos juntos formam um design que representa a missão da vinícola.

O Reconhecimento

Sobre o A' Design Award de Ferro

The Sands Wine Labels Wine Labes conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que The Sands Wine Labels Wine Labes seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, The Sands Wine Labels Wine Labes merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensões e Embalagem: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiquetas: wine, label, packaging, wine label design
Tecnologia de Produção: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Desafio de Design: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Pesquisa: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiração: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Duração do Projeto: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Fluxo de Operação: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentes: No copyrights on this project
Membros da Equipa: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Créditos de Imagem: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver