Optics and Chromatics O Pôster De Exibição por Timea Andoka

O design Optics and Chromatics O Pôster De Exibição por Timea Andoka é um vencedor altamente estimado do prestigioso 2018 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2018

Optics and Chromatics O Pôster De Exibição

por Timea Andoka

Cliente: Timea Andorka

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Optics and Chromatics O Pôster De Exibição

O título Óptica e Cromática refere-se ao debate entre Goethe e Newton sobre a natureza das cores. Esse debate é representado pelo embate das composições em duas formas de letras: uma é calculada, geométrica, com contornos nítidos, a outra se apóia no jogo impressionista de sombras coloridas. Em 2014, esse design serviu de capa para as Capas de Artista da Série Pantone Plus.

O Reconhecimento

Sobre o A' Design Award de Prata

Optics and Chromatics O Pôster De Exibição conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Optics and Chromatics O Pôster De Exibição seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Optics and Chromatics O Pôster De Exibição é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensões e Embalagem: original poster size: 70×100 cm
Etiquetas: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tecnologia de Produção: paper, coloured plastic sheet, light, shadow
Desafio de Design: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Pesquisa: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiração: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Duração do Projeto: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Fluxo de Operação: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Membros da Equipa: Art director, graphic design, type design and paper craft: Tímea Andorka