Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental por Prompong Hakk

O design Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental por Prompong Hakk é um vencedor altamente estimado do prestigioso 2016 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2016

Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental

por Prompong Hakk

Cliente: Twin Lotus

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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O Design

Sobre Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental

Originalmente, o projeto começou com um design de embalagem plástica comum para fio dental quando a equipe percebeu quanto desperdício esse segmento criava e começou a repensar sua abordagem. A ideia era criar uma embalagem ecológica que pudesse ser reaproveitada recarregando o filamento. No entanto, isto só faria sentido se as pessoas pudessem e estivessem dispostas a manter a caixa por um longo período de tempo. O objetivo era criar uma experiência semelhante à Zippo, um design que funcionasse bem, tivesse uma ótima aparência e pudesse ir a qualquer lugar, transformando uma ideia ecológica em um acessório adorado.

O Reconhecimento

Sobre o A' Design Award de Ferro

Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Twin Lotus Herbaliste Eco-friendly Pack Embalagem De Fio Dental merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The purpose of the packaging project was to rethink the use and plastic waste of Dental Floss packaging. Our packaging design is made from long lasting tin plated steel which is formed into an icy fresh box that accepts dental floss refills. We placed an augmenting mirror inside the lid for quick check-ups. Our design can be easily carried around during the day and also allows for quick conversation and habitual user interaction.
Dimensões e Embalagem: Width 59,6mm x Length 46,6mm x Height 22mm
Etiquetas: Green Design, FMCG Packaging, Herbaliste, Eco-friendly
Tecnologia de Produção: Tin plated steel is very versatile and flexible to work with, allowing you to emboss all sorts of artwork and color them in various tones. It has an iconic heritage of shear endless box designs. We designed the crystal ice look as a contemporary form inspired by the fresh mint of the dental floss. It was perfectly fitted to the production requirements and yet completely new to the range of samples from our vendor. In our case both top and bottom of the box are drawn out. The ice crystals and box are formed at the same time in one process.
Desafio de Design: After realizing the waste argument the studio was most worried about getting our client on board. We felt very dedicated to our discovery and saw a real opportunity to bring some change. Fortunately the client saw eye to eye, partially because our approach made sense but mostly because the awareness for green Design in our client’s market was changing for the better. The hardest part of the project was to convince our client to convert to a greener packaging choice and abandon the commercial look for a cleaner, toned down design using recycled paper and single tone soy ink. Finally we arrived at both an eco-friendly case albeit not the green packaging concept.
Pesquisa: There was no official research inquiry for our project. All insight was gathered by the local Designer pool and the studio members. The waste argument was discovered by in-house brain storming of previous plastic based packaging, a practice we hold in our studio to find possible improvements of conceptual Designs. The winning Design was hand-picked by the client.
Inspiração: Originally we were designing a plastic packaging for our client's dental floss when we realized how much waste this segment created and started to rethink our approach. Our idea was to create a packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep this box for longer. So we looked at better materials and settled on tin plated steel, the century old choice for candy boxes, perfect for embossing and coloring.
Duração do Projeto: The Design process took us about 3 months from ideation to final data. Designing started roughly around early winter 2014. Manufacturing took another 3 months for complete realization. Product is currently being prepped for launch.
Fluxo de Operação: Our Design needed to win the affection of our users if it was to be used and kept for a longer period of time. Ideally we aimed to 'Zippo' our case so that users would interact with the Design as a habit. We aimed at designing a conversation and encouraging natural user interaction. More importantly refilling works effortlessly with the finger lift off design and checking for floss remainder is quick through the built-in gauge, a feature that many floss packaging omit.
Membros da Equipa: Kamthon Leelertphan,
Prompong Hakk,
Surakead Hemwimon