Twiggle Função Principal: Embalagem de Chá de Ervas por Dheeraj Bangur

O design Twiggle Função Principal: Embalagem de Chá de Ervas por Dheeraj Bangur é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2026

Twiggle Função Principal: Embalagem de Chá de Ervas

por Dheeraj Bangur

Cliente: Brandsthan

Vencedor do A' Design Award de Ferro na Categoria Embalagem

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O Design

Sobre Twiggle Função Principal: Embalagem de Chá de Ervas

Texto do Livro: A embalagem Twiggle Tea é um sistema visual coeso concebido para quatro infusões de ervas: Hibisco, Camomila, Capim-Limão e Hortelã-Pimenta. Cada variante distingue-se através de uma paleta de cores dedicada e uma ilustração botânica detalhada, permitindo uma identificação clara do produto. A tipografia marcante melhora a legibilidade, enquanto um layout estruturado organiza a informação de forma eficiente. A composição equilibrada cria uma forte presença nas prateleiras e continuidade visual em toda a gama, resultando numa solução de embalagem vibrante mas organizada, que reforça o reconhecimento e a diferenciação.

O Reconhecimento

Sobre o A' Design Award de Ferro

Twiggle Função Principal: Embalagem de Chá de Ervas conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Twiggle Função Principal: Embalagem de Chá de Ervas seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Twiggle Função Principal: Embalagem de Chá de Ervas merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

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Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Twiggle Tea Packaging is a vibrant identity system developed for four herbal infusions—Hibiscus, Chamomile, Lemongrass, and Peppermint. Each variant uses a distinct chromatic code and botanical illustration to differentiate on the shelf instantly. Bold typography ensures high legibility, while clean layout hierarchy enhances clarity of benefits. The design balances youthful energy with structured branding, creating strong shelf impact and cohesive brand recall across the range.
Dimensões e Embalagem: Twiggle Tea Packaging is designed as a rectangular paperboard carton with dimensions 95 mm width x 70 mm depth x 150 mm height. The front panel features a vertical front of pack layout, while the back panel adapts the same visual system into a horizontal composition to maintain brand continuity. The structure supports efficient shelf stacking and clear visibility. The design is prepared in vector format with print ready CMYK color specifications, defined bleed, and die line alignment for accurate offset printing and consistent production output.
Etiquetas: Twiggle, Herbal Tea, Famous Indian Tea, Tea Packaging Design, Best Herbal Tea, Brandsthan,
Tecnologia de Produção: Twiggle Tea Packaging was developed using vector-based design methodology to ensure precision and scalability. Each variant employs a controlled color-coded system supported by custom botanical illustrations & realistic photographs created through simplified geometric construction. A structured grid layout was applied to maintain hierarchy and alignment. The packaging is optimized for offset printing on high-quality paperboard with matte finish, selective spot UV, and optional embossing for brand elements, ensuring visual clarity, tactile quality, and consistent reproduction across production batches.
Desafio de Design: The primary challenge was balancing playful visual energy with clear product communication across multiple variants. Excessive color risked reducing readability, while minimal layouts weakened shelf impact. Another difficulty was maintaining consistency while allowing each herbal variant to feel distinct. Print limitations and color accuracy in production required controlled palettes and simplified illustrations. The solution involved a structured grid, disciplined typography, and carefully calibrated color coding, achieving strong differentiation without compromising clarity, hierarchy, or production feasibility.
Pesquisa: Qualitative and observational research was conducted to understand herbal tea purchase behavior. The objective was to improve shelf recognition and benefit communication. Methodology included retail audits, visual comparison studies, and color association mapping. Data was collected using market photography, competitor analysis, and quick user preference surveys. Participants included regular tea consumers and retail shoppers. Results showed strong preference for color coded variants and clear botanical cues. Insights led to structured hierarchy and bold differentiation, improving visibility, recall, and clearer wellness communication in real retail environments.
Inspiração: The inspiration emerged from the natural vitality of herbal ingredients and the desire to make wellness visually expressive. Research into consumer behavior in retail environments highlighted the need for strong color coding and immediate benefit communication. Botanical forms were simplified into bold, modern compositions to enhance recognition. The design merges playful energy with structured hierarchy, ensuring clarity, emotional warmth, and strong shelf presence.
Duração do Projeto: The project started in August 2025 in Jaipur and finished in October 2025 in Jaipur
Fluxo de Operação: Twiggle Tea Packaging is designed for simple and intuitive interaction. The clear front layout helps users quickly identify the herbal variant through color and botanical illustration. Key benefits are visible at a glance, supporting fast decision making in retail environments. The carton opens from the top, allowing easy access to tea bags inside. Consistent visual coding across variants helps users recognize flavors during repeat purchase. The structured layout improves readability, while the balanced design enhances shelf visibility and overall user experience.