China International Import Expo 2025 Pavilhão de Exposição por HKTDC Creative Department

O design China International Import Expo 2025 Pavilhão de Exposição por HKTDC Creative Department é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Prata na Categoria de Competição Design de Eventos e Acontecimentos.

PrataEvento· 2026

China International Import Expo 2025 Pavilhão de Exposição

por HKTDC Creative Department

Cliente: Hong Kong Trade Development Council

Vencedor do A' Design Award de Prata na Categoria Evento

23,622

Vencedor de Prémio Verificado

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Cores

O Design

Sobre China International Import Expo 2025 Pavilhão de Exposição

A China International Import Expo 2025 é um espaço expositivo criado para empresas de Hong Kong numa feira comercial em Xangai. O projeto compreende dois pavilhões, um dedicado a produtos e outro a serviços profissionais. O Pavilhão da Alimentação recorre a madeira modular de tons quentes, detalhes metálicos, elementos inspirados em jardins e iluminação cuidadosamente concebida para formar um percurso de degustação multissensorial. O Pavilhão de Serviços utiliza formas orgânicas semelhantes a ondas, cores em gradiente e paredes digitais para orientar a circulação. Ambos os pavilhões são construídos com estruturas modulares reutilizáveis e iluminação LED de baixo consumo energético.

O Reconhecimento

Sobre o A' Design Award de Prata

China International Import Expo 2025 Pavilhão de Exposição conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que China International Import Expo 2025 Pavilhão de Exposição seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. China International Import Expo 2025 Pavilhão de Exposição é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: To support Hong Kong companies in expanding their domestic sales in the mainland China market, the Hktdc established two pavilions at CIIE 2025: the Hong Kong Products Pavilion and the Hong Kong Service Industry Pavilion. These pavilions served as vital platforms for Hong Kong enterprises promoting their branded services and products with ethnic, cultural, and regional features, such as foods, health, and household products.
Dimensões e Embalagem: The Hong Kong Pavilions at CIIE 2025 comprised two purpose designed areas with distinct scales and functions. The Food Pavilion measured 42m wide x 23.88m deep x 6m high, covering about 1,000 sqm and hosting 30 exhibitors presenting food and health products. The Service Pavilion measured 28.6m wide x 17.5m deep x 6m high, spanning around 500 sqm and accommodating 16 professional services and logistics exhibitors, enabling efficient buyer engagement and new partnership opportunities.
Etiquetas: CIIE, HKTDC, Exhibition Design
Tecnologia de Produção: Both pavilions adopted an eco friendly booth design built on reusable modular framing and energy efficient LED technology, reducing waste while enabling fast installation and flexible reuse. A nature themed social media zone was introduced, featuring a dedicated KOL livestream studio for real time product promotion. Integrated greenery, lighting and digital media created an engaging backdrop to amplify brand stories, while spotlighting the market success of Hong Kong firms and their innovative wellness and lifestyle.
Desafio de Design: Set within the Shanghai National Convention and Exhibition Center, the world's largest exhibition complex, the key challenge was to create a highly distinctive, eye catching pavilion that could stand out at scale and attract visitors from a distance. The project also required navigating tight move in schedules, restricted site access and complex logistics. A modular construction strategy was carefully developed to streamline installation, reduce on site complexity, improve efficiency and ensure timely delivery without compromising design quality.
Pesquisa: Over a six month design and research process, the Creative team developed two complementary pavilions that strategically showcased the strengths of Hong Kong exhibitors at CIIE 2025. Drawing on the themes of Modern Oriental Elegance and Global Synergy, the project translated cultural identity, innovation and sustainability into immersive spatial experiences. Through material studies, digital integration and modular planning, the design successfully enhanced visitor engagement, promoted wellness and business excellence, and presented Hong Kong brands as forward looking and globally competitive.
Inspiração: The Hong Kong Food Pavilion showed inspiration from modern oriental elegance, blending abstract artistry, luxury, and sustainability. Warm modular wood, rose gold accents, garden like features, and curated lighting created a refined, multisensory dining journey rooted in cultural heritage. The Hong Kong Service Pavilion embodied global synergy, using organic, wave like forms, gradient colours, and digital media to express Hong Kong's vitality, adaptability, and forward looking, sustainable business spirit.
Duração do Projeto: The project was delivered for CIIE 2025, held from 5 to 10 November 2025 at the Shanghai National Exhibition and Convention Center, the world's largest integrated exhibition venue. To address the distinct positioning, business objectives and programme needs of each pavilion, the Creative team partnered with project team from initial concept development through detailed design, coordination and final delivery, ensuring innovative, sustainable and well executed pavilion environments.
Fluxo de Operação: The two pavilions were designed with clear circulation and seamless interaction at their core. The Food Pavilion guided visitors through connected zones for tasting, display, and livestreaming, using garden inspired elements and focal features to encourage exploration and dwell time. The Service Pavilion adopted a fluid, wave like layout supported by digital walls and touchpoints, enabling intuitive movement, effective exhibitor visibility and direct engagement between Hong Kong businesses and global buyers.
Membros da Equipa: HKTDC Creative Department
Créditos de Imagem: Hong Kong Trade Development Council