Lilac Reborn Design de Interiores de Centro de Mídia por Cheng Sun, Dagang Qu and Xi Huang

O design Lilac Reborn Design de Interiores de Centro de Mídia por Cheng Sun, Dagang Qu and Xi Huang é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Ferro na Categoria de Competição Design de Espaços Interiores e Exposições.

FerroInterior· 2026

Lilac Reborn Design de Interiores de Centro de Mídia

por Cheng Sun, Dagang Qu and Xi Huang

Cliente: Harbin Institute of Technology Sun Cheng Young Scientist Studio

Vencedor do A' Design Award de Ferro na Categoria Interior

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Cores

O Design

Sobre Lilac Reborn Design de Interiores de Centro de Mídia

Lilac Reborn é um centro de mídia criado a partir da requalificação de um hotel abandonado em Harbin, na China. O projeto inspira-se no lilás, flor típica da região. Dois espaços compartilhados formam o seu núcleo: o Salão Lilás, com luz natural e um espelho d'água, e o Salão da Regeneração, construído com resíduos de construção reciclados. Dois átrios levam luz natural a noventa e dois por cento das áreas funcionais. Foram empregados concreto reciclado, painéis de isolamento de alto desempenho e revestimentos ecológicos. Divisórias móveis permitem que os ambientes se transformem em auditórios ou estações de trabalho.

O Reconhecimento

Sobre o A' Design Award de Ferro

Lilac Reborn Design de Interiores de Centro de Mídia conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Lilac Reborn Design de Interiores de Centro de Mídia seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Lilac Reborn Design de Interiores de Centro de Mídia merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: This project renovates an abandoned hotel into a media center within a tight budget, marking a first for ultra-low-energy renovation in a frigid region. Drawing on the metaphor of media flowers blooming in a palace, two core shared spaces were designed: the Lilac Hall, featuring natural light and a water feature, and the Regeneration Hall, built with recycled construction waste. Dual atriums ensure indoor warmth and brightness while meeting the three-star green building standard and LEED Platinum requirements.
Dimensões e Embalagem: Total area: 7,000 square meters
Etiquetas: Building renewal, Computational design, Media office building, Designer-AI collaborative design
Tecnologia de Produção: AI computational design was used to optimize spatial curvature, and same-source recycling technology achieved resource reuse. Fifteen ultra-low-energy technologies were integrated, such as enhanced thermal insulation and passive daylighting. Building performance simulation verified a 25 percent reduction in energy consumption and an improvement in the useful daylight illuminance index. Modular assembly was adopted using recycled concrete, high-performance insulation panels, and eco-friendly coatings.
Desafio de Design: The core challenge was realizing ultra-low-energy renovation of an old building in frigid Harbin, while balancing historical fabric preservation, media hub functional demands, and the implementation of AI-driven collaborative design. External Obstacles: Sparse technical data on the renewal of old buildings in cold regions, insufficient low-temperature resistance of recycled materials, and strict fire codes restricting structural modifications. Internal Conflicts: Bridging the gap between AI design and traditional construction practices, and reconciling public accessibility (for media lounges) with the need for closed office spaces. Solutions: Adopted multi-objective optimization + BIM technology, customized thermal insulation systems, recycled material modification, and the TOPSIS method to balance regulatory requirements, performance indicators, and functional needs.
Pesquisa: This applied research explores AI-driven ultra-low-energy renovation for old buildings in frigid climates. Using deep learning and multi-objective optimization, the study balanced historical preservation with media function requirements. Tools including BIM and on-site sensors verified the results. The project achieved 25 percent lower energy consumption and natural light coverage for 92 percent of the building. This validates the application of computational design in urban renewal, supporting carbon goals and setting a benchmark for smart, green infrastructure in cold regions.
Inspiração: Inspired by the lilac of Harbin, this project focuses on the green renewal of abandoned buildings. It addresses the gap in ultra-low-energy renovation for regions with temperatures reaching minus 30 degrees Celsius. Driven by the demand for shared media spaces, it integrates local culture with eco-technologies. Through artificial intelligence computational design and same-source recycling of construction debris, the project reflects a vision of a green, tech-driven, and art-integrated media hub.
Duração do Projeto: Duration: 2023~2025;
Location: Harbin, Heilongjiang, China
Fluxo de Operação: The media hub is fully accessible to the public. Visitors enter the Lilac Hall for social gatherings, media displays, or community events. Natural light illuminates 92 percent of functional areas year-round, significantly reducing artificial lighting needs. The specialized insulation system maintains a comfortable indoor temperature of 20 to 24 degrees Celsius even when it is minus 30 degrees Celsius outside. Modular spaces can be rearranged into lecture halls or workstations using simple movable partitions.
Membros da Equipa: Studio Director: Cheng Sun
Lead Architect: Dagang Qu
Architect: Xi Huang
Architect: Xiufeng Li
Architect: Yue Wang
Architect: Wanying Zheng
Architect: Xumiao Guo
Architect: Jian Zhang
Interior Designer: Guoliang Xu
Créditos de Imagem: Image #1: Photographer Dagang Qu (CMG Project Team), Media Hub Renovation, 2025.
Image #2: Photographer Dagang Qu (CMG Project Team), Lilac Media Hub and Office Space, 2025.
Image #3: Photographer Dagang Qu (CMG Project Team), Lilac Media Hub Transportation Core, 2025.
Image #4: Photographer Dagang Qu (CMG Project Team), Lilac Waterscape Bar Transformed, 2025.
Image #5: Photographer Xi Huang (CMG Project Team), Regeneration Hall (recycled construction waste), 2025.