Huong Incense Identidade de Marca, Design de Embalagem por Huy Nguyen Tran

O design Huong Incense Identidade de Marca, Design de Embalagem por Huy Nguyen Tran é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Bronze na Categoria de Competição Design de Publicidade, Marketing e Comunicação.

BronzePublicidade· 2026

Huong Incense Identidade de Marca, Design de Embalagem

por Huy Nguyen Tran

Cliente: Huong

Vencedor do A' Design Award de Bronze na Categoria Publicidade

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Cores

O Design

Sobre Huong Incense Identidade de Marca, Design de Embalagem

Huong é um projeto de branding e embalagem para uma marca vietnamita contemporânea de incensos. O design reinterpreta o culto aos ancestrais como um ritual sensorial sereno para as gerações mais jovens. As cores seguem os Cinco Elementos, e a estrutura da embalagem deriva das Seis Harmonias e da tradicional casa de três compartimentos. O conjunto inclui uma caixa principal hexagonal, seis caixas internas de incenso, dois suportes para incenso e materiais impressos. Um site complementar chamado Gap amplia o mesmo sistema visual, permitindo que os visitantes interajam com silhuetas ancestrais formadas a partir da própria sombra.

O Reconhecimento

Sobre o A' Design Award de Bronze

Huong Incense Identidade de Marca, Design de Embalagem conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Huong Incense Identidade de Marca, Design de Embalagem seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Huong Incense Identidade de Marca, Design de Embalagem satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimensões e Embalagem: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Etiquetas: Renovative, Original, Respect, Nostalgic, Mythical
Tecnologia de Produção: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Desafio de Design: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Pesquisa: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiração: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Duração do Projeto: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Fluxo de Operação: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Membros da Equipa: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh