Wanjin Azalea Promoção de Evento de Marca por New Taipei City Government

O design Wanjin Azalea Promoção de Evento de Marca por New Taipei City Government é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Ferro na Categoria de Competição Design de Publicidade, Marketing e Comunicação.

FerroPublicidade· 2026

Wanjin Azalea Promoção de Evento de Marca

por New Taipei City Government

Cliente: New Taipei City Government

Vencedor do A' Design Award de Ferro na Categoria Publicidade

4,675

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #174577

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Wanjin Azalea Promoção de Evento de Marca

Wanjin Azalea é uma campanha de promoção de evento de marca para um festival de flores de primavera no norte de Taiwan. A edição de 2025, com o tema Let's Go Bloom, abrangeu três parques em Jinshan e Wanli, cobrindo 30 hectares com cerca de 100.000 plantas. Jinshan acolheu uma estufa de arte floral com 22 variedades raras de azáleas, grandes instalações artísticas e um concurso de design. Wanli apresentou uma ponte florida, um jardim zen e um corredor de flores plantado com 23.000 azáleas. Espetáculos de luz noturnos, mercados, oficinas e visitas guiadas apoiaram a agricultura e o turismo locais.

O Reconhecimento

Sobre o A' Design Award de Ferro

Wanjin Azalea Promoção de Evento de Marca conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Wanjin Azalea Promoção de Evento de Marca seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Wanjin Azalea Promoção de Evento de Marca merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Dimensões e Embalagem: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Etiquetas: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Tecnologia de Produção: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Desafio de Design: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Pesquisa: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Inspiração: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Duração do Projeto: The project finished in March 2025 in Taiwan.
Fluxo de Operação: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Membros da Equipa: New Taipei City Government
Créditos de Imagem: New Taipei City Government