Dukang Soullink Embalagem de Bebida Alcoólica por Wei Li

O design Dukang Soullink Embalagem de Bebida Alcoólica por Wei Li é um vencedor altamente estimado do prestigioso 2026 A' Design Award de Bronze na Categoria de Competição Design de Embalagem.

BronzeEmbalagem· 2026

Dukang Soullink Embalagem de Bebida Alcoólica

por Wei Li

Cliente: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Vencedor do A' Design Award de Bronze na Categoria Embalagem

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O Design

Sobre Dukang Soullink Embalagem de Bebida Alcoólica

Dukang Soullink é um design de embalagem para um conjunto de presente de bebida alcoólica com duas garrafas. O conjunto contém 580 mililitros de Baijiu em duas garrafas de 322 e 258 mililitros, com teor alcoólico de 52 por cento. A caixa de presente mede 125 por 96 por 160 milímetros. Ondulações de ondas sonoras são esculpidas nas garrafas de textura cristalina, e as duas garrafas formam um padrão completo quando colocadas lado a lado. Almofadas de silicone no interior da caixa absorvem impactos. O design traduz o tema da amizade próxima em uma linguagem visual para o consumo social e para presentear.

O Reconhecimento

Sobre o A' Design Award de Bronze

Dukang Soullink Embalagem de Bebida Alcoólica conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Dukang Soullink Embalagem de Bebida Alcoólica seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Dukang Soullink Embalagem de Bebida Alcoólica satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimensões e Embalagem: Width 125mm x Depth 96mm x Height 160mm
Etiquetas: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Tecnologia de Produção: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Desafio de Design: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Pesquisa: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiração: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Duração do Projeto: 2025-07-01
Fluxo de Operação: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Membros da Equipa: Liu Xinhui, Dong Jinghong, Li Wei