Montigo Experience Store Design de Varejo por Chong Hean Teo

O design Montigo Experience Store Design de Varejo por Chong Hean Teo é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ferro na Categoria de Competição Design de Espaços Interiores e Exposições.

FerroInterior· 2025

Montigo Experience Store Design de Varejo

por Chong Hean Teo

Cliente: Montigo

Vencedor do A' Design Award de Ferro na Categoria Interior

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Cores

O Design

Sobre Montigo Experience Store Design de Varejo

O Montigo's Hydration Haven redefine o varejo eco-consciente através de uma loja curvilínea e imersiva no Ion Orchard de Singapura. Centrado em uma videowall curva dinâmica, o design substitui cartazes descartáveis por conteúdo digital adaptável, reduzindo drasticamente o desperdício de material e a pegada de carbono. Estações interativas de gravação a laser e um vibrante mundo de cores convidam os clientes a criar garrafas térmicas personalizadas. Une atrativo cinético com personalização.

O Reconhecimento

Sobre o A' Design Award de Ferro

Montigo Experience Store Design de Varejo conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Montigo Experience Store Design de Varejo seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Montigo Experience Store Design de Varejo merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Dimensões e Embalagem: 6872mm x 6172mm x 4050mm
approximately 452sqft
Etiquetas: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Tecnologia de Produção: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Desafio de Design: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Pesquisa: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiração: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Duração do Projeto: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Fluxo de Operação: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patentes: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Membros da Equipa: Teo Chong Hean(Mason)
Créditos de Imagem: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.