Namuh Investment Rebranding Design de Identidade de Marca por LMNT Company

O design Namuh Investment Rebranding Design de Identidade de Marca por LMNT Company é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Bronze na Categoria de Competição Design de Publicidade, Marketing e Comunicação.

BronzePublicidade· 2025

Namuh Investment Rebranding Design de Identidade de Marca

por LMNT Company

Cliente: LMNT Company

Vencedor do A' Design Award de Bronze na Categoria Publicidade

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Cores

O Design

Sobre Namuh Investment Rebranding Design de Identidade de Marca

O rebranding da Namuh Investment é um projeto de identidade de marca criado para uma plataforma de investimentos voltada aos Millennials e à Geração Z. O reposicionamento leva a plataforma para além da negociação de ações, aproximando-a do crescimento pessoal por meio do investimento. Um sistema de design baseado no motivo de uma porta simboliza novas oportunidades e é aplicado de forma consistente em todos os pontos de contato com o cliente. Ilustrações imaginativas apresentam o investimento como algo intuitivo e acessível. O conceito Daily Shift incentiva que os gastos cotidianos se transformem em investimentos voltados ao futuro.

O Reconhecimento

Sobre o A' Design Award de Bronze

Namuh Investment Rebranding Design de Identidade de Marca conquistou o A' Design Award de Bronze, um reconhecimento altamente prestigiado atribuído a designs notáveis que se distinguem pela criatividade, engenho e perspicácia. Os vencedores do Bronze são artefactos amplamente habilidosos e surpreendentemente criativos que comprovam a vasta experiência, imaginação e capacidade de iniciativa dos seus designers. Espera-se que Namuh Investment Rebranding Design de Identidade de Marca seja um objeto muito considerado, admirado e estimado, notavelmente profissional e inovador. Este design vencedor do A' Design Award de Bronze incorpora as melhores práticas em arte, ciência, design e tecnologia e é excelente pela sua atenção ao detalhe. Namuh Investment Rebranding Design de Identidade de Marca satisfaz esplendidamente necessidades, toca desejos, encanta sentimentos e desperta curiosidade.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensões e Embalagem: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Etiquetas: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Tecnologia de Produção: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Desafio de Design: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Pesquisa: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiração: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Duração do Projeto: Seoul, Republic of Korea
Fluxo de Operação: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Membros da Equipa: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Créditos de Imagem: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.