Grovehood Collective Branding por Cansu Dagbagli Ferreira

O design Grovehood Collective Branding por Cansu Dagbagli Ferreira é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Prata na Categoria de Competição Design Gráfico, Ilustração e Comunicação Visual.

PrataGráfico· 2025

Grovehood Collective Branding

por Cansu Dagbagli Ferreira

Cliente: Cansu Dagbagli Ferreira

Vencedor do A' Design Award de Prata na Categoria Gráfico

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Cores

O Design

Sobre Grovehood Collective Branding

A Grovehood Collective faz parceria com propriedades boutique sustentáveis para criar uma marca transparente de azeite extra virgem nos Países Baixos. A identidade visual equilibra tradição e modernidade, enfatizando autenticidade e rastreabilidade. Um rótulo de inspiração vintage com detalhes de corte personalizados e tipografia refinada reflete o trabalho artesanal e apresenta todos os detalhes sobre a origem das azeitonas. O símbolo da azeitona com órbitas homenageia a dedicação das propriedades familiares cujo mundo gira em torno dessa fruta, enquanto uma paleta de cores terrosas destaca as origens naturais do produto, formando um sistema de embalagem coeso.

O Reconhecimento

Sobre o A' Design Award de Prata

Grovehood Collective Branding conquistou o A' Design Award de Prata, um reconhecimento extraordinariamente prestigiado atribuído a designs de topo de gama, deslumbrantes e impressionantes. Os vencedores da Prata são obras tremendamente brilhantes e extremamente criativas que ilustram a perícia, o talento e a acuidade excecionais dos seus designers. Espera-se que Grovehood Collective Branding seja uma obra maravilhosa e de referência, notavelmente profissional e profundamente inovadora. Este design vencedor do A' Design Award de Prata é uma invenção muito notável e admirada, que beneficia e faz avançar as fronteiras da arte, da ciência, do design e da tecnologia. Grovehood Collective Branding é uma criação imensamente invejada que desperta desejos, traz sentimentos positivos e faz nascer espanto e deslumbramento.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensões e Embalagem: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Etiquetas: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Tecnologia de Produção: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Desafio de Design: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Pesquisa: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiração: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Duração do Projeto: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Fluxo de Operação: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.