Foogo Design de Embalagem por Jiwon Jung

O design Foogo Design de Embalagem por Jiwon Jung é um vencedor altamente estimado do prestigioso 2025 A' Design Award de Ferro na Categoria de Competição Design de Embalagem.

FerroEmbalagem· 2025

Foogo Design de Embalagem

por Jiwon Jung

Cliente: Hongik University

Vencedor do A' Design Award de Ferro na Categoria Embalagem

13,247

Vencedor de Prémio Verificado

Verificar Estado do Prémio para #167596

Ver no A' Design Award Comunicado de Imprensa Selo do Prémio

Cores

O Design

Sobre Foogo Design de Embalagem

Foogo é um conceito de embalagem inspirado nos food trucks coreanos, destacando originalidade, mobilidade e design intuitivo. Com formato de mini food truck, rompe com a embalagem convencional em caixa para refletir o espírito da comida de rua coreana. Incorporando diversos tipos de veículos—trailers, vans e reboques—captura o charme dinâmico da soul food coreana. Uma alça destacável adiciona portabilidade e praticidade. Ao combinar elementos tradicionais com apresentação moderna, o Foogo oferece uma experiência visual imersiva e atua como ponte cultural, compartilhando a história e a emoção da culinária coreana.

O Reconhecimento

Sobre o A' Design Award de Ferro

Foogo Design de Embalagem conquistou o A' Design Award de Ferro, um reconhecimento prestigiado atribuído a bons designs que cumprem os requisitos profissionais e industriais esperados de criações bem concebidas. Os vencedores do Ferro demonstram grande habilidade, elevada especialização, compreensão especializada e capacidade criativa dos seus criadores. Espera-se que Foogo Design de Embalagem seja uma criação muito considerada, admirada e estimada, prática e inovadora. Este design vencedor do A' Design Award de Ferro integra as melhores práticas do setor e tem características técnicas competentes associadas a conhecimento especializado e talento. Pela sua minúcia, Foogo Design de Embalagem merece respeito e destina-se a proporcionar melhorias na qualidade de vida que ajudam a tornar o mundo num lugar melhor.

Por Trás do Design

Kit de Imprensa

Créditos, membros da equipa e detalhes técnicos fornecidos pelo designer.

Propriedades Únicas: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Dimensões e Embalagem: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Etiquetas: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Tecnologia de Produção: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Desafio de Design: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Pesquisa: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Inspiração: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Duração do Projeto: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Fluxo de Operação: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Patentes: This work is all original images not copyrighted.
Membros da Equipa: Design Director : Jiwon Jung
Créditos de Imagem: This work is all original images not copyrighted.